Browsing by Advisor Tipán Brito, Alba de las Mercedes

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Análisis del desarrollo del marketing (ventas y posicionamiento), en las microempresas Food Trucks, ubicadas en el centro norte de la ciudad de Quito, para el año 2017
Auquilla Criollo, María Elizabeth (Mar-2018) - [Director: Tipán Brito, Alba de las Mercedes]
The following document aims to analyze the development of marketing (sales and positioning), in the Food Trucks microenterprises, located in the center of the city of Quito, for the year 2017, considering that in this way it seeks to provide a social contribution to the improvement for this type...
Diseño de un plan de marketing estratégico para el posicionamiento de marca de calzado Gamos con el objetivo de incrementar su participación en el mercado de la ciudad de Quito.
Chimarro Chimarro, Verónica Vanessa; Mora Mendoza, Vanessa Elizabeth; Rueda Morales, Carina Elizabeth (Feb-2015) - [Director: Tipán Brito, Alba de las Mercedes]
The present research is directed to footwear Gamos, which focuses on the manufacture of national shoes. This organization has generated several job opportunities over the years, thus improving life quality of the workers and their families. Gamos requires getting a better positioning and...
Diseño de un plan de marketing para la Asociación de mujeres de Cumbayá, como medio generador de recursos para sostener sus servicios de labor social
Corral Rodríguez, María Sol; Tabares Morales, María José (May-2015) - [Director: Tipán Brito, Alba de las Mercedes]
This research is made in order to design a marketing plan for the Association of Women of the Parish of Cumbayá, an nonprofit institution dedicated to training entrepreneurs women through social assistance. The goal is to give this organization the opportunity to promote their work, organize its...
Diseño de un plan de marketing relacional (Cstomer Relationship Management) CRM para la empresa Alconlab Ecuador S.A. dedicada a la importación y comercialización de medicamentos, insumos y equipos oftalmológicos ubicada en el sector la carolina del distrito metropolitano de Quito.
Navas Tamayo, Cintya Eliana (Jul-2014) - [Director: Tipán Brito, Alba de las Mercedes]
The present research work deals with the design of a relational marketing plan for the company ALCONLAB ECUADOR SA dedicated to the importation of drugs, supplies and ophthalmic equipment. For this purpose it was necessary to analyze the current situation of the company to initiate a process of...
Diseño de un plan de marketing social como estrategia de ventaja competitiva para la empresa Direct Flowerex Ecuador S.A.
Viscaíno Marcillo, Amanda Gabriela (May-2015) - [Director: Tipán Brito, Alba de las Mercedes]
This research aims to design a social marketing plan and strategy of competitive advantage for the company Direct Flowerex Ecuador. SA, using social marketing tool for the dissemination of social programs developed by the company. Direct Flowerex Ecuador SA is a company dedicated to the marketing...
Diseño de una estrategia de posicionamiento del Pájaro Azúl como marca país mediante la Asociación de Pequeños Productores del Cantón Echeandía
Almeida García, Cintya Alicia; León Cadena, Andrea Guadalupe (Jan-2015) - [Director: Tipán Brito, Alba de las Mercedes]
This work qualification is aimed at small artisanal producers liquor Blue Bird holding its preparation in Echeandía Canton, located in the province of Bolivar, and have made this their main economic activity, keeping this tradition for over forty years. With the proposed development of a...
Estudio del comportamiento de los estudiantes entre 18 y 23 años de edad, ante las redes sociales (Facebook y Twitter) en la Universidad Politécnica Salesiana (Campus Girón)
Mendoza Vela, Caterin Nataly; Santos Zarria, Cindy Patricia (Mar-2015) - [Director: Tipán Brito, Alba de las Mercedes]
The following research focused on understanding the behavior of students between 18 and 23 years of age, with social networks ( Facebook and Twitter ) , in the Salesian Polytechnic University (Campus Giron) " . Social networks are pages that allow students who know several people, talk...
“Estudio del comportamiento del consumidor de Quinua y mecanismos para incentivar la demanda en el Distrito Metropolitano de Quito”
Vargas Toapanta, Rosa Gabriela; Pauta Iza, Benjamín Washington (Jul-2014) - [Director: Tipán Brito, Alba de las Mercedes]
Today's entry fast food chains has taken possession in the local market, so eating habits have changed, bypassing traditional, such as quinoa, barley, wheat and other products. For this reason it was decided to conduct a survey in the city of Quito to analyze the preferences of local consumers. In...
Plan de Desarrollo del Turismo Comunitario para el Cantón Pedro Vicente Maldonado, ubicado al Noroeste de la Provincia de Pichincha
González Martínez, Daniel Alberto; Guamán Armijos, Lourdes Maricela; Hidalgo Verdezoto, Jonathan Rodrigo (Dec-2014) - [Director: Tipán Brito, Alba de las Mercedes]
The canton Pedro Vicente Maldonado is located northwest of the province of Pichincha. This sector is characterized by its temperate climate ranging between 15-20 ° C. It is ideal for the practice of tourism activities quintessential natural region, mainly related to ecotourism. Its cantonal head...
Plan de Marketing Estratégico y Social para la incorporación de nuevos socios de la Cooperativa de ahorro y crédito Sultana de los Andes ubicada en la ciudad de Quito.
Morejon Hidalgo, Dolores Mariana (Dec-2014) - [Director: Tipán Brito, Alba de las Mercedes]
Currently the market within the area of ​​credit unions is very competitive and dynamic, which leads to design and implement appropriate tools to improve the functioning, effective and profitable marketing of financial services offered to competitors. One of the best tools to overcome this problem...
Plan de marketing para impulsar el crecimiento de la demanda de mercado con relación a los servicios en soluciones informáticas que la empresa Adexus S.A. brinda en la ciudad e Quito
Robayo Paredes, Oswaldo Alexander (May-2015) - [Director: Tipán Brito, Alba de las Mercedes]
This paper is based on the development of a marketing plan as a tool to increase market demand for the company Adexus S.A. in the city of Quito, whose business is marketing solutions due to rapid and continuous advancement of technology is vital to have an axis of operation to be clear operating...
Plan de marketing para la promoción y difusión de la plataforma virtual de capacitación de la Fundación FINESEC para la asistencia de personas con discapacidad en el Distrito Metropolitano de Quito
Velasco Pucuji, María Fernanda; Tipán Llanga, Klever Fabián (Mar-2015) - [Director: Tipán Brito, Alba de las Mercedes]
The acknowledge of the society about many useful tools of disabilities trainings to offer a better service to people with disabilities in different enterprises where they develop daily professional activities and to offer them a better life quality in their homes, is the main cause why people...
Plan de marketing para promocionar en la ciudad de Quito a la asociación de desarrollo social de artesanas Texsal en la fabricación de tejidos a mano.
Guamán Narváez, Johana Estefanía; Páez Salvador, Erika Estefanía; Simbaña Lincango, Maribel Alexandra (Apr-2014) - [Director: Tipán Brito, Alba de las Mercedes]
The “Asociación de Desarrollo Social Texsal” is an entrepreneurial community organization dedicated to elaborate handmade clothes. For many years it has been a strong source of job and revenues that improve the quality life of artisan women’s family. It is to them whom this current investigation is...
Plan estratégico de marketing para el posicionamiento de la imagen corporativa de la Empresa Pública Ferrocarriles del Ecuador en la ciudad de Quito
Ordoñez Cabascango, Andrea Viviana; Pachacama Tayupanta, Silvana Patricia (May-2015) - [Director: Tipán Brito, Alba de las Mercedes]
El presente trabajo de tesis fue realizado en la Empresa Pública Ferrocarriles del Ecuador (FEEP), cuyo objetivo es recuperar la infraestructura del sistema ferroviario ecuatoriano, fomentando el desarrollo económico local y la participación de los actores públicos y privados; bajo un enfoque...
Plan integral de marketing deportivo para fomentar el desarrollo del ecuavoley en el sector norte de Quito.
Luna Paredes, Verónica Yadira; Ojeda Guamán, María Isabel; Quinata Romero, Alejandra Vanessa (May-2014) - [Director: Tipán Brito, Alba de las Mercedes]
This thesis has been developed because the ecuavoley is a native sport that is slowly losing in Ecuador, maybe the lack of support from institutions such as the Ministry of Sports has been contributing to the continuing decline of players and fans, for this reason we have developed a "Integral plan...