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“Estudio del comportamiento del consumidor de Quinua y mecanismos para incentivar la demanda en el Distrito Metropolitano de Quito”
Vargas Toapanta, Rosa Gabriela; Pauta Iza, Benjamín Washington (jul-2014) - [Director: Tipán Brito, Alba de las Mercedes]
Today's entry fast food chains has taken possession in the local market, so eating habits have changed, bypassing traditional, such as quinoa, barley, wheat and other products. For this reason it was decided to conduct a survey in the city of Quito to analyze the preferences of local consumers. In...