Browsing by Author Viscaíno Marcillo, Amanda Gabriela

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Diseño de un plan de marketing social como estrategia de ventaja competitiva para la empresa Direct Flowerex Ecuador S.A.
Viscaíno Marcillo, Amanda Gabriela (May-2015) - [Director: Tipán Brito, Alba de las Mercedes]
This research aims to design a social marketing plan and strategy of competitive advantage for the company Direct Flowerex Ecuador. SA, using social marketing tool for the dissemination of social programs developed by the company. Direct Flowerex Ecuador SA is a company dedicated to the marketing...