Browsing by Author Rueda Morales, Carina Elizabeth

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Diseño de un plan de marketing estratégico para el posicionamiento de marca de calzado Gamos con el objetivo de incrementar su participación en el mercado de la ciudad de Quito.
Chimarro Chimarro, Verónica Vanessa; Mora Mendoza, Vanessa Elizabeth; Rueda Morales, Carina Elizabeth (Feb-2015) - [Director: Tipán Brito, Alba de las Mercedes]
The present research is directed to footwear Gamos, which focuses on the manufacture of national shoes. This organization has generated several job opportunities over the years, thus improving life quality of the workers and their families. Gamos requires getting a better positioning and...