Browsing by Advisor Molina Córdova, Andrés Ricardo

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“Analisis del comportamiento del consumidor de comida no saludable que causa sobrepeso y obesidad en la poblacion infantil de 3 a 10 años y mecanismos para incentivar una cultura de consumo responsable en el distrito metropolitano de Quito”
Lasso Yánez, Yessenia Viviana; Mencias Manosalvas, Patricia Alejandra (Oct-2014) - [Director: Molina Córdova, Andrés Ricardo]
This work is orientad or encourage parents, the Metropolitan District of Quito, to change their eating habits and improve their lifestyle through nutritional speeches in educational institutions where their children study. It is known that currently overweight and obesity among children is one of...
Análisis de la evolución del mercado de agua embotellada, del año 2009 al 2013, en la ciudad de Quito, desde la perspectiva del posicionamiento y participación de las marcas
Tapia Santana, Pablo Andrés; Calupiña Moya, Carlos Javier (Jan-2014) - [Director: Molina Córdova, Andrés Ricardo]
With the globalization and the economic and technological development, the market has evolved. Markets where was a small number of marks for respective products, now are saturated, and every time there is greater competition, which makes it more difficult getting in and staying in the market, and...
Análisis de las Estrategias de Marketing Digital Aplicadas por las Microempresas en el Sector Textil de las Provincia de Pichincha
Diaz Agila, Yadira Maribel (Mar-2018) - [Director: Molina Córdova, Andrés Ricardo]
One of the most used channels of the media are the social networks, since it is a medium in which allow direct relations with the customers. The most of users spend more than half the time searching on internet, therefore, to be active in a social network is the best strategies that all enterprise...
Análisis del comportamiento del consumidor en las hortalizas orgánicas y diseño estratégico para potenciar el consumo en el Distrito Metropolitano de Quito
Llano Escobar, Gabriela Alexandra; Morejón Estrada, Sylvia Verónica; Pozo Ortega, Erika Johanna (Mar-2014) - [Director: Molina Córdova, Andrés Ricardo]
The present work research has the objective of knowing the consumer’s behavior about the organic vegetables so it be possible to obtain a valuable information which will let us identify the factors that influence their decision of buying. This is done with the support of specialized texts such as:...
Análisis del estudio del comportamiento de los consumidores de joyas de oro de 18 kilates en los principales centros comerciales de la ciudad de Quito, como fuente de información que permita a las asociaciones de joyeros de la ciudad reorientar su trabajo
Cordero Escalante, Analía Lisseth; Ripalda Guayaquil, Elizabeth Geovanna; Vásquez Ortiz, Erika Daniela (Dec-2013) - [Director: Molina Córdova, Andrés Ricardo]
The jewelry industry is in trouble caused by the increase in gold prices internationally , this makes jewelries increase their prices and sales decline , without reaching the target market and unable to customer loyalty and therefore is has created this thesis in order...
Análisis del neuromarketing en el consumo de los clientes en las empresas de servicio de televisión pagada en la ciudad de Quito, años 2016-2017.
Álvarez Velasteguí, María José (Nov-2018) - [Director: Molina Córdova, Andrés Ricardo]
The combination of neuroscience with marketing can be called neuromarketing, where the primary objective is to determine the behavior of the customer when making a purchase, in the companies that provide paid TV services by subscription in the city of Quito. The influence that the brain...
as redes sociales como herramienta de marketing digital para pequeñas empresas en el área de comida rápida en la ciudad de Quito
Reyes Tenenpaguay, Karina Elizabeth (Aug-2018) - [Director: Molina Córdova, Andrés Ricardo]
The present work analyzes how the big companies of the City of Quito, know that to stay in the market they must adapt to certain changes and without a doubt one of them has been the social networks that are part of their publicity since they take into account, that being connected is one of the...
Desarrollo de un modelo de estrategias competitivas de mercadeo para el segmento de la producción de calzado en las PYMES de la ciudad de Quito
Andrango Túqueres, Nicolas David; Cornejo Avila, Jessica Carolina (Oct-2014) - [Director: Molina Córdova, Andrés Ricardo]
The development of the present study is focused to develop a model of competitive marketing strategies for the segment of the shoe production of small and medium-sized enterprises in the city of Quito. The footwear industry in the country is in a growth stage, thanks to tariff restrictions...
Desarrollo de un plan de marketing para el Whisky River House especial elaborado en la empresa Cavemimport Cía. Ltda. Ubicada en el sector de la armenia, vía Guangopolo en la ciudad de Quito, provincia de Pichincha
Conlago Ortuño, Ximena Alexandra; Guallasamín Andrango, Nidia Enriqueta (Aug-2013) - [Director: Molina Córdova, Andrés Ricardo]
Having determined that the company CAVEMIMPORT CIA. LTDA., located in the city of Quito, requires that one of its products, the Whisky “River House Special" counting sales increase the resources that currently the company, so or purpose of this research proposal is to...
Desarrollo de un plan de márketing para la comercialización de "yogurt persia" (yogurt de frutas) en la ciudad de Quito
Vásquez Proaño, Paúl Xavier (Jul-2011) - [Director: Molina Córdova, Andrés Ricardo]
La presente obra estudia el impacto que tendrá en el mercado, sector norte de la ciudad de Quito, la nueva visión de comercializar el producto yogurt con frutas, “Yogurt Persia”; en forma directa y eficiente, optimizando los recursos y minimizando los costos de producción, para beneficio de la...
Desarrollo de una estrategia de marketing convencional y digital para captación de nuevos clientes de la empresa CIENFORA Cía. Lta., establecida en la ciudad de Quito con aplicación a las pymes
Calán Aguilar, María Verónica (May-2015) - [Director: Molina Córdova, Andrés Ricardo]
The economic development is based on the industrial sector, Pymes still an important group thereof in which the present work focused, for this new company dedicated to industrial maintenance can reach a successful development in the country. Thus, the company Cienfora Cia. Ltda., must increase...
Diseño de plan de marketing para la Cooperativa de Ahorro y Crédito Fortaleza ubicada en la provincia de Imbabura cantón Urcuquí.
Cueva Inga, Jenny Andrea; Fernández Heredia, Ana Lucia (May-2014) - [Director: Molina Córdova, Andrés Ricardo]
Nowadays the Cooperativismo it is the biggest socioeconomic movement of the humanity; for this reason, the Solidary Economy is the economic, social, political and cultural system, which has allowed improve the standard of living living of millions of people especially middle and lower class ,...
Diseño de un plan de comercialización para la pyme Betto Junior dedicada a la fabricación de jeans con tela obtenida a base del procesamiento de botellas reciclables en la ciudad de Quito
Asimbaya Perugachi, Jennifer Alexandra; Ponce Chango, Diana Carolina (May-2015) - [Director: Molina Córdova, Andrés Ricardo]
This research, entitled "Designing a marketing plan for Betto Junior, micro enterprise dedicated to the manufacture of jeans cloth calculated from the processing recyclable bottles in Quito" has developed into six chapters. Framework in which the research is based is established; the situational...
Diseño de un plan de marketing estratégico para la empresa Byca Trading Comany Cía. Ltda,, dedicada a la producción y comercilización de material digitalmente impreso sobre cualquier sustracto y estructura, ubicado en el Distrito Petropolitano de Quito.
Salazar Endara, Sandra Belén (Mar-2013) - [Director: Molina Córdova, Andrés Ricardo]
El ambiente empresarial cada día se torna más competitivo, las organizaciones buscan la manera de liderar el mercado, permanecer, y desenvolverse ampliamente en el mismo, mediante estrategias que permitan optimizar recursos, alcanzar objetivos y acrecentar su productividad y rentabilidad. Es por...
Diseño de un plan de marketing integral orientado a nuevos segmentos de mercado para la sostenibilidad de los servicios de la fundación niñez y vida
Pazmiño Álvarez, Christian Giovanny; Salazar Rosero, Nara Estefany (Feb-2015) - [Director: Molina Córdova, Andrés Ricardo]
The following paper discusses the application of integrated marketing to the “Niñez y Vida” foundation, an organization that provides services to different sectors considered vulnerable in society. These centers are located in the cities of Quito and Santo Domingo, the services that the foundation...
Diseño de un plan de marketing para el reposicionamiento del producto acid folic 800mcg perteneciente a la microempresa the vitamin's home dedicada a la venta de productos medicinales naturales ubicada en la ciudad de Quito
Espinoza Arellano, Jessica Elizabeth; Saavedra Gordón, Jeaqueline Elizabeth (May-2013) - [Director: Molina Córdova, Andrés Ricardo]
The Vitamin's Home Microenterprise was established in Quito since 1999, which imports, markets and distributes natural products with brands like NBTY Puritan's Pride Natural Wealth and the most prestigious brand in the United States, Nature's Bounty. In its product line the one with lower...
Diseño de un plan de marketing para fomentar el turismo de la parroquia rural Tocachi ubicada en el cantón Pedro Moncayo en la provincia de Pichincha
Suárez Cabascango, Laura Stefany; Tigre Cuzco, Paola Catherine (Jan-2015) - [Director: Molina Córdova, Andrés Ricardo]
This paper titration is designing a marketing plan to promote tourism of the Rural Parish Tocachi as this has variety of natural attractions that can be exploited by tourism, is why it is considered important to deepen the concepts covering the marketing and community tourism. It also highlights...
Diseño de un plan de marketing para incentivar el ahorro e incrementar el número de socios de la cooperativa de ahorro y crédito previsión ahorro y desarrollo Coopad Ltda ubicada en el Distrito Metropolitano de la ciudad de Quito.
Martínez Herrera, Johanna Michel; Tipanluisa Novoa, Jeaneth Verónica (Jun-2014) - [Director: Molina Córdova, Andrés Ricardo]
Business dynamics currently has influenced the financial company, so high competitiveness has established that institutions such inroads in the field of Marketing, being relegated those that are smaller in size and lack of advice or knowledge, that is the case of Savings and Credit Cooperative...
Diseño de un plan de marketing para incrementar las ventas de la marca Xerox en la empresa Compuequip Dos en Guayaquil
Villa Ramos, Ana Lucía (Jan-2012) - [Director: Molina Córdova, Andrés Ricardo]
Compuequip DOS es una empresa dedicada a los servicios informáticos, lleva 23 años de experiencia en la venta y provisión de Productos y Servicios de Tecnología Informática. Como Xerox System Integrator, HP Preference Partner, Distribuidor Autorizado Empresarial VMware, Centro Autorizado de...
Diseño de un plan de marketing para la constructora Sevilla y Martínez Ingenieros C. A. (SEMAICA) de la ciudad de Quito.
Álvarez Castañeda, Daniela Marisol; Gómez Noblecilla, María Eugenia (Apr-2013) - [Director: Molina Córdova, Andrés Ricardo]
Sevilla and Martinez C.A., Semaica is a national company that in this new year is looking to operate with a new business under the same line of the construction sector. This is why a big group of ideas were suggested at the committee and each one of them were on evaluation for days during three...