Buscar por Autor Andrango Túqueres, Nicolas David
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Desarrollo de un modelo de estrategias competitivas de mercadeo para el segmento de la producción de calzado en las PYMES de la ciudad de Quito
Andrango Túqueres, Nicolas David; Cornejo Avila, Jessica Carolina (oct-2014) - [Director: Molina Córdova, Andrés Ricardo]
The development of the present study is focused to develop a model of competitive marketing strategies for the segment of the shoe production of small and medium-sized enterprises in the city of Quito. The footwear industry in the country is in a growth stage, thanks to tariff restrictions...