Browsing by Author Tapia Santana, Pablo Andrés
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Análisis de la evolución del mercado de agua embotellada, del año 2009 al 2013, en la ciudad de Quito, desde la perspectiva del posicionamiento y participación de las marcas
Tapia Santana, Pablo Andrés; Calupiña Moya, Carlos Javier (Jan-2014) - [Director: Molina Córdova, Andrés Ricardo]
With the globalization and the economic and technological development, the market has evolved. Markets where was a small number of marks for respective products, now are saturated, and every time there is greater competition, which makes it more difficult getting in and staying in the market, and...