Browsing by Author Álvarez Velasteguí, María José

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Análisis del neuromarketing en el consumo de los clientes en las empresas de servicio de televisión pagada en la ciudad de Quito, años 2016-2017.
Álvarez Velasteguí, María José (Nov-2018) - [Director: Molina Córdova, Andrés Ricardo]
The combination of neuroscience with marketing can be called neuromarketing, where the primary objective is to determine the behavior of the customer when making a purchase, in the companies that provide paid TV services by subscription in the city of Quito. The influence that the brain...