Browsing by Advisor Sandoval Calvachi, Piedad Ofelia

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Showing results 1 to 16 of 16
Analizar el social media marketing en la generación millennial y post-millennial de la zona comercial de Cumbayá
Cruz Alava, Jorge Luis (May-2019) - [Director: Sandoval Calvachi, Piedad Ofelia]
Un community manager debe monitorear constantemente los medios sociales que tiene como responsabilidad dentro de una empresa para determinada marca. A su vez tiene que verificar a través de los indicadores claves de desempeño o métricas correspondientes que se cumplan con los niveles de alcance...
Diseño de un modelo de comercialización y distribución de pasta de maní de la variedad de semilla 380 baja en colesterol en la ciudad de Portoviejo
Calle Loor, Jipson Adrián; Guerra Núñez, Edwin Fernando (Apr-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
Peanut paste is a product widely accepted in Manabí province because it´s a basic ingredient in the gastronomy of the region owing to that this product is very attractive for any enterprise. This project aims to provide this highly demanded product in Portoviejo city, it´s the selected location to...
Diseño de un plan de marketing para la comercialización de artículos elaborados por niños del Instituto Especial para niños ciegos Mariana de Jesús de la ciudad de Quito
Calle Cepeda, Fernanda Patricia; Ortiz Mancheno, Fara Estefanía (May-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
This thesis aims to establish the correct way of marketing through a marketing plan for children developed by the institute for blind children products "Mariana de Jesus", to determine the short and long term strategies focused on personal growth and the welfare of blind children; identifying the...
Diseño de un plan de marketing para la empresa Textil Finatex dedicada a la producción y comercialización de sábanas en la ciudad de Quito
García Gutiérrez, Jonathan Fernando (Jul-2013) - [Director: Sandoval Calvachi, Piedad Ofelia]
The growing textile market where quality and quantity that offer large organizations attract many consumers. This reality makes difficult that small and medium enterprises can compete for space in the domestic market. This marketing plan is intended to FINATEX Company that is a faithful...
Diseño de un plan de marketing para mejorar el posicionamiento de la microempresa que fabrica ropa deportiva, confecciones Isabel del Valle de Tumbaco.
Cajas Banegas, Cinthya Belén; Pacheco Tonato, Marlene Isabel (Feb-2014) - [Director: Sandoval Calvachi, Piedad Ofelia]
This thesis aims to determine the most effective market strategies to achieve the positioning of "Confecciones Isabel", whereas provided that its objective is aimed at notably help the community to offer sports garments made with intelligent fabric. The research aims to develop a "design of a...
Diseño de un plan de mejoramiento integral y capacitación de recursos para el centro médico María Madre de la Salud ubicado en la ciudad de Quito
Guachamin Morales, Rosario de las Mercedes; Valladares Iturralde, Juan Andrés (Apr-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
In the present work of investigation Maria Madre de la Salud carried out an offer of Plan of Integral Improvement for the Medical Center located in the south sector of the city of Quito, analyzing the current situation and the one that is waited for the future. In the first chapter the environment...
Diseño de un plan de posicionamiento y comunicación para el Colegio Alessandro volta ubicado en la parroquia de Nayon en la ciudad de Quito
Duque Miño, Jorge Luis; Jeréz Galárraga, Luis Fabián (Dec-2013) - [Director: Sandoval Calvachi, Piedad Ofelia]
The present work is based on the positioning and communication of an educational institution of Nayón County, so that it can use all their installed capacity to generate higher revenue satisfying parents, college authorities and the community in general as well. This college positioning and...
Diseño de una estrategia de responsabilidad social administrada por la Fundación Quito Tenis y Golf Club para comunidades aledañas.
López Andrade, Geovvanna Natally; Núñez Núñez, Evelyn Gabriela; Sampedro Altamirano, Mayra Gabriela (Jul-2014) - [Director: Sandoval Calvachi, Piedad Ofelia]
This study aims to design a social responsibility strategy administered by the Quito Tennis y Golf Club foundation to benefit their surrounding communities. The objective is to contribute to economic, educational and health development. We made a macro and micro analysis of the foundation to...
Efectos de la recepción de créditos por parte de las personas naturales y jurídicas comercializadoras de productos de ferretería, ubicadas en el cantón Mejía – parroquia Machachi.
Gavilánez Gallardo, Johanna Patricia (Sep-2019) - [Director: Sandoval Calvachi, Piedad Ofelia]
La investigación que se realizó, tuvo por objeto de estudio consistió en conocer cuáles son los efectos de la recepción de créditos por parte de las personas naturales y jurídicas comercializadoras de productos de ferretería, el lugar de investigación se encuentra ubicado en el cantón Mejía...
Elaboración de un plan de marketing electrónico y redes sociales para la Cooperativa de Producción Artesanal Ecuadorian Products en la ciudad de Quito provincia de Pichincha país Ecuador
Basantes Robalino, Daniel Patricio; Rodríguez Flor, Pío Francisco (Apr-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
Artisanal products are made entirely by hand, with the help of hand tools or even mechanical tools, as long as the direct manual contribution of the artisan remains the most important component of the finished product. Electronic commerce is the most popular in terms of ease of accessibility,...
Estudio del comportamiento de los consumidores residentes del distrito metropolitano de Quito, al momento de realizar actividades turísticas dentro de la ciudad.
Flores Cevallos, Dalma Estefanía; Mayanza Puma, Jessica Marcela; Usuay Erazo, Luis Enrique (Nov-2013) - [Director: Sandoval Calvachi, Piedad Ofelia]
Market research is considered as a fundamental tool for providing relevant information in making decisions , so this paper uses this tool in the development of a comprehensive analysis process , directed to the study of consumer behavior Distrito Metropoliano de Quito ...
Plan de marketing para el mejoramiento de las ventas de comidas y dulces tradicionales en el Parque Ecológico de Solanda de la Asociación de pequeño comerciantes 10 de Julio ubicada en la ciudad de Quito
Iza Iza, Gabriela Natalia; Ocaña Cabezas, Rubén Ignacio (May-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
The regularization process with the purpose of planning, organizing, and controlling the city has allowed merchants to self-employed are identified, and thus have the right to organize and defend their work in the physical space granted by the Municipality and Administrators Zonal opening the field...
Plan de marketing para la organización Aprocuy, productora y comercializadora de cuyes en el cantón Cayambe
Naranjo Caiza, Evelyn Fernanda; Simbaña Cahueñas, Paola Alexandra (Apr-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
Guinea pig growing in Ecuador is an activity that has been rising through years since rural communities, especially in the high lands, because the people have made this activity their economy. Even if it has been developed as a familiar activity, some people have developed certain technic for the...
Plan de marketing social para el Museo Santa Catalina de Siena ubicado en el Centro Histórico de la Ciudad de Quito
Bravo Alarcón, Diana Paola; García Suárez, Mayra Alejandra; Rodríguez Ramos, Cristina Elizabeth (Dec-2013) - [Director: Sandoval Calvachi, Piedad Ofelia]
The museums in Ecuador have been cultivating the idea of keeping all artistic expression and every day that man has done, with the vision of eternizarlos over time and generations inherit to study and safekeeping as testify the Cultural Heritage cultural essence of our people. The Monastery of...
Plan de marketing social para la escuela Padre José León Torres regentada por la congregación de Hermanas mercedarias terceras, en la parroquia de Conocoto cantón Quito, provincia de Pichincha
Sánchez Rojas, Lesley Carolina; Guanochanga Pastrano, Darío José (May-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
Currently in society are marginalized by economic, physical or mental conditions, coverage and scope of government programs groups is often not sufficient to meet the total demand so there nonprofit entities that perform their contribution to society addressing unmet demand left by the government....
Restructuración de los procesos operativos y creación de los procesos estratégicos y de soporte con tendencia al cuidado del medio ambiente dentro de la empresa Impromo Cía. Ltda., para optimizar recursos y generar mayores ganancias sin afectar al medio ambiente
Solis Viscarra, Diego Miguel (Apr-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
The company IMPROMO Cía. Ltda., was established in 2013 with a capital of USD. 400.00, its main economic activity, the development of promotional items and printing Offset. In the past year, the company reduced sales volume by the poor quality of the products manufactured, so the costs are high...