Browsing by Author Calle Cepeda, Fernanda Patricia
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Diseño de un plan de marketing para la comercialización de artículos elaborados por niños del Instituto Especial para niños ciegos Mariana de Jesús de la ciudad de Quito
Calle Cepeda, Fernanda Patricia; Ortiz Mancheno, Fara Estefanía (May-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]
This thesis aims to establish the correct way of marketing through a marketing plan for children developed by the institute for blind children products "Mariana de Jesus", to determine the short and long term strategies focused on personal growth and the welfare of blind children; identifying the...