Analizar el social media marketing en la generación millennial y post-millennial de la zona comercial de Cumbayá

Abstract

A community manager must monitor constantly social media that he has like responsibility inside of a company or determinate brand. In turn, he must verify through the respective KPIs that fulfil with the expected range levels inside the digital marketing planification made for certain period. Taking advantage of the new strategies used by companies to reach a larger audience, they hire Influencers to publish content of a specific product through their official social networks. In this way, people who follow these individuals choose to buy these brands. However, the new generations are increasingly demanding, speaking clearly of the young Millennials or Gen Y together with the Post-Millennials known as Centennials or Gen Z who prefer more versatile and current brands, leaving the conventional or boring for something fresher and more current. Social networks like Facebook, YouTube, Instagram and Twitter in recent years have been the favorites of these generations, but each day must be updated according to new trends in technology that appear in the market.