Análisis del impacto sobre la gestión de venta realizada por mujeres de las PYMES del sector alimenticio, en Pichincha, periodo 2016-2018

Abstract

SMEs constitute 25.4% of the business fabric in Ecuador. The contribution they generate to the national Gross Domestic Product (GDP) exceeds a rate of more than 7%, said in other terms by 2019 this macroeconomic indicator reached 107,000 million dollars, then 7% corresponds to 7490 million dollars that in terms Monetary represents in transactions the SME sector. According to the Chamber of Small and Medium Enterprises of Pichincha (CAPEIPI), in 2019 the work activity was made up of 33% of women, in which management and management positions stand out for decision making in said Business. The purpose of this study is to analyze the main characteristics of women-run businesses in the food sector. For this, an analysis is established through secondary sources to understand the environment and the evolution of women's performance in the sales management of the sector in question. The results obtained show that education has a significant correlation with the impact of such management. For this reason, it is concluded that the efforts made by women to run an SME, is manifested by the growth and sustainability of the business, the result of the preparation, training and assertive criteria demonstrated by women leaders of companies in the food sector.