Branding como modelo de posicionamiento de marca, para el sector servicios empresariales, aplicado a la empresa Buadmo Business Advisors Mosquera & Asociados S.A, en la ciudad de Quito

Abstract

This methodological proposal aims to determine the strategies for brand building (Branding) in the Business Services sector in the city of Quito, for which it is necessary to investigate companies with similar characteristics that are already positioned in the market, that their brand generates trust and security in their services. Currently there are many service companies that have local, national and in some cases international presence, which are in constant competition to captivate their clients using different instruments to remain in the marketing and your interest in the mind of their potential customers. This methodological proposal we used techniques and instruments necessary for the collection of information, such as questionnaires to determine relevant data, in addition to bibliographic data of branding among the main authors we have Philip Kotler, who gives us several perspectives of consumers to choose a brand specific. It should be noted that through the implementation of the methodological proposal is to emulate the branding strategies that really work in the market of the city of Quito, with the development of the brand will allow the company Buadmo Business Advisors Mosquera & Asociados SA to create a identity image for the future and to be potentiated in the mind of the consumer, the current client and the potential