Browsing by Advisor Escobar Torres, Johanna Francisca

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Análisis de la representación de la mujer en la publicidad de la revista Cosmopolitan.
Mejía Sampedro, Jhael Eliana (Feb-2016) - [Director: Escobar Torres, Johanna Francisca]
This article has as a principal theme the analysis of the representation of the women in the advertisements of the magazine Cosmopolitan between May, June and July of 2014. The purpose is to know the form that the women is represent, the stereotypes that are managed by the public...
Análisis del impacto de la publicidad digital en los adolescentes a través de las redes sociales Facebook y Twitter durante el periodo 2008-2011
Salguero Alomoto, Adriana Valeria (Mar-2012) - [Director: Escobar Torres, Johanna Francisca]
La presente tesis consiste en el desarrollo de un análisis del impacto de la publicidad digital en los adolescentes a través de las redes sociales facebook y twitter durante el período 2008-2011. La elección de este tema surge ante la necesidad de conocer nuevas formas de publicidad apropiadas...
Análisis del uso del hipertexto dentro del buscador Google como herramientas para estudiantes.
Estrella Moreira, Héctor Alexander (Sep-2017) - [Director: Escobar Torres, Johanna Francisca]
This article describes the use of hypertext in the Google browser for educational purposes. In Google you can find educational, entertaining, informative or musical information with digital content with better reception for its creative quality and clarity explanatory. Today millions of people...
Análisis discursivo del modelo de estética corporal femenina de la publicidad y desfile anual de Victoria´s Secret
Jácome Mora, Sara Raquel (Sep-2017) - [Director: Escobar Torres, Johanna Francisca]
The stereotype of beauty is measured by several parameters of conception and subjective rules implemented by our society. Fashion results as a phenomenon that articulates with beauty and remains as a relevant logic. The fact that women’s body is presented as an advertising referent in mass media...
Análisis Narrativo del Erotismo en el Cine Ecuatoriano.
Angos Gavilánez, Katherine Alejandra; Játiva Morejón, Gabriel Oswaldo (Aug-2018) - [Director: Escobar Torres, Johanna Francisca]
The present research work consists in the narrative analysis of eroticism within the national productions made in different epochs. The Ecuadorian films from 1960 show scenes considered erotic, which show aspects such as: corporality, gender, sexuality, sensuality and dialogue. The aim of this...
CD interactivo sobre la transformación del lenguaje escrito y la resignificación de símbolos y signos en Facebook
Monteros Parreño, Johanna Abigael; Tipse Tomalá, José Eduardo (Apr-2016) - [Director: Escobar Torres, Johanna Francisca]
The interactive CD "The transformation of written language and the redefinition of symbols and signs in Facebook as a new standard of communication", created with the aim to identify new forms of writing that has presented in social networks, through a edu-communicative product which reflects...
Debates alrededor del ciberfeminismo : cyborg y cibergrrrl-ism
Ortiz Sevilla, Paola Belén (Mar-2018) - [Director: Escobar Torres, Johanna Francisca]
This article talks about the debates around the cyber feminism from elements like: the body, gender and the sexuality. This context analyzes two visions, the cyborg and cibergrrrl-ism to determinate if those are activist strategies. The execution consist in compare the speeches of different...
Diseño del sitio web madresadolescentes.com.ec para ayuda educativa a adolescentes embarazadas mediante información, testimonios, expertos.
Mosquera Alcocer, Talina Gabriela (Apr-2013) - [Director: Escobar Torres, Johanna Francisca]
In the Population and Housing Census, conducted in 2010 by the Instituto Ecuatoriano de Estadísticas y Censos (INEC), were recorded 2 958 879 adolescents nationwide, of which 122 301 were teenagers mothers and 63 210 were pregnant. Teenage pregnancy in Latin America is recognized as a public...
Diseño e implementación del sitio web de los hermanos de las escuelas cristiana, La Salle, Distrito de Ecuador
Cadena Romero, Cecilia Natividad; Quitiaquez Mueses, Jhony Fabricio (May-2015) - [Director: Escobar Torres, Johanna Francisca]
Taking into account the requirements of the information society in which we live, it is considered important to the design and implementation of the website of the Christian Brothers schools, La Salle, district Ecuador. Share via the website all you have to do with the institution, institutional...
Documental periodístico sobre el arte de la Escuela Quiteña, visto como medio de comunicación en la sociedad del siglo XVIII.
Noble Miranda, Jefferson José (Jan-2016) - [Director: Escobar Torres, Johanna Francisca]
We present the communication within the art of painting, sculpture and architecture in the Quito School of the XVIII century and how this influenced the evangelization of the indigenous peoples of the Royal Audience of Quito by the image. We also note as influenced European art in Indian culture...
El discurso comunicativo en el manejo publicitario de marcas deportivas. Estudio de caso: Adidas y Nike
Chamorro Fuertes, Valeria Nataly; Tapia Escobar, Juan Francisco (Apr-2015) - [Director: Escobar Torres, Johanna Francisca]
The consumer society is articulated by advertising. Through it the companies raise their identity, values and everything related to their corporate identity in order to generate an image that suits their needs and objectives. Through the advertisement, communication, sound and stereotypes we seek...
Estado de arte de la fotografía publicitaria en marcas de ropa.
Ramos Recalde, María Victoria (Feb-2016) - [Director: Escobar Torres, Johanna Francisca]
This article presents an account of the knowledge accumulated about fix photography; the research objective is framed in the positions of well known authors that mention their theoretical approaches and their tendencies. Showing what has been said, about fix photography in fashion brands, and...
Estado del arte de las representaciones mediáticas en la teoría Queer
Galindo Suscal, Jennifer Vanessa (Nov-2018) - [Director: Escobar Torres, Johanna Francisca]
In this article a state of the art is realized about visibility and representation of the Queer theory, in virtual and traditional media. This state compares the research on how to represent in the media. The corporality and behavior in the face of sexual and gender diversity. The investigations...
Estrategia de comunicación para la implementación de un repositorio en la carrera de Comunicación Social de la Universidad Politécnica Salesiana.
Márquez Paredes, Cinthia Ivonne (Jul-2015) - [Director: Escobar Torres, Johanna Francisca]
In proposing this project seeks to implement a repository for the career of social communication and thus ensure and generate new knowledge from the construction work, with this academic proposal be encouraged to contribute and increase the impact of research within the race. From the positive...
Estudio comparativo de los debates en los noticieros de Ecuavisa y EcuadorTv sobre la unión de hecho del colectivo GLBTI
Iglesias Vaca, Jessica Andrea (Sep-2017) - [Director: Escobar Torres, Johanna Francisca]
This article is about the debates that revolve around the union in fact egalitarian. As a discourse analysis is carried out in audiovisual media such as Ecuavisa (private channel) and Ecuador TV (public channel). The context in which it is analyzed is within the collective GLBTI and on what type of...
Etnografía visual fotográfica sobre la Ayahuasca.
Cazar Vaca, Cynthia Karina (Mar-2018) - [Director: Escobar Torres, Johanna Francisca]
This communicative product is about a magazine called Etnias, that revolves around the ayahuasca plant. The context in wich this project is analyzed is through a photographic visual ethnography, to expose readers through chronicles, what happens inside the ceremony with the participants after...
Identidad y comunicación institucional a través del uso de las TIC en Sociedad Deportivo Quito
Naranjo Montalvo, José Andrés (Jan-2015) - [Director: Escobar Torres, Johanna Francisca]
The completion of this work came from the need to strengthen the comprehensive communication football club Deportivo Quito. For this, it is important to implement processes that new technologies of information and communication technologies (ICTs) can provide to the institution. Transmitted by...
Imaginarios en Twitter.
Morillo Solórzano, Lourdes Nataly (Feb-2016) - [Director: Escobar Torres, Johanna Francisca]
This work allows the information collection based on documentary and experimental techniques on the Information and Communications technology (ICT ) as a social mass - media, the idea focuses on social networks , and finally it is triggered in the “ Twitter boom” being, one of the main network...
Implementación de una radio On-Line que promueva valores éticos en las y los estudiantes del Colegio Cristo Salvador de la zona Sur de Quito.
Durán López, Lizeth Johana; Pérez Cevallos, Gabriela Estefanía (Jul-2013) - [Director: Escobar Torres, Johanna Francisca]
At present the use of information technology is revolutionizing the world with the use of new tools, which allows a person to interact more directly with another person through the computer. It is a means to provide greater resources and the ease of obtaining information they...
La enseñanza musical como medio educomunicativo para niños, jóvenes y adultos mediante la realización de una página web que permitirá la difusión del sistema de estudio y los métodos prácticos que propone la Academia de Música Richard Wagner.
Saguay Herrera, Diana Carolina (Feb-2012) - [Director: Escobar Torres, Johanna Francisca]
The term educational technology involves the design, organization and overall evolution of the learning in the light of theories of learning and communication, making use of human and technical resources, is used to meet the high demand for trained personnel to local education and the large number...