Análisis focus group sobre la ruptura comunicativa de los jóvenes por influencia de la red social Whatsapp

Abstract

The present research work is given by the analysis of the communicative rupture of young people by the WhatsApp social network. Through the evolution of technology and the emergence of the Internet, new communication channels emerged, this is evidenced in aspects such as social networks, cyberspace and connectivity. This article has a goal for young people to choose to migrate to the WhatsApp social network as the main means of communication. In the study of a case, there is a need to know whether or not there is a communicative rupture when young people use the WhatsApp social network. The analysis of this question shows the existence of a digital communication in the era. Communication is more dynamic through digital media and the process of interactivity. Culture is an aspect that changes between the media. The users modify the relationships that arise in cyberspace, which generate ties in a virtual reality, but which are broken in a direct communication by the massification of the information that exists since multimedia and hypermedia are discussed. To carry out the analysis, Focus Group is used by young people who project their needs and experiences. In this activity it is evident that we are immersed in a symbolic space, for that reason, the authors propose themes around cyberculture. This work allows you to determine how to interact with young people from the millennial and centennial categories, as well as the link between them.