Browsing by Advisor Villagómez Rodríguez, Patricia Sofía

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Abordaje de lo intercultural en los medios impresos : El Comercio, El Universo, El Telégrafo y Extra.
Luna Herrera, Raquel Esthela; Morales Enríquez, Kathy Lorena (Feb-2019) - [Director: Villagómez Rodríguez, Patricia Sofía]
Este tema de estudio forma parte del Proyecto de Observatorio de Medios del Grupo de Investigación de Comunicación de la carrera de Comunicación Social. En el cual se propone analizar e investigar el manejo de lo intercultural en algunos medios impresos de alcance nacional: El Comercio, El...
Análisis del rol de la música popular en el proceso libertario.
Guerrón Vinueza, José David (Oct-2015) - [Director: Villagómez Rodríguez, Patricia Sofía]
The present research meets with the main objective to analyze the role of popular music in the libertarian process not only over the course of independence, but also in the formation of the musical identity, in order to understand its cultural and historical role in that event, mainly taking the...
Aportes iberoamericanos sobre la teoría de la comunicación organizacional
Lobato Ochoa, Wendy Carolina (Jan-2019) - [Director: Villagómez Rodríguez, Patricia Sofía]
Esta investigación pretende visibilizar los cambios que la concepción de comunicación organizacional y sus diferentes acepciones han tenido durante los últimos 20 años. Los referentes teóricos son autores iberoamericanos que han abordado la comunicación y la comunicación organizacional. La...
Diseño metodológico para generar una comunidad virtual de graduados en Comunicación Social – UPS.
Cevallos Puma, Estefanía Alejandra; Tamayo Ruiz, Carlos Javier (Mar-2018) - [Director: Villagómez Rodríguez, Patricia Sofía]
This research work fulfills the main objective of designing a methodology to generate the virtual community of graduates in Social communication – UPS. In this context, the analysis of the information provided by the Academic Secretariat of Communication around: academic-professional profile of...
Documental audiovisual trayectoria laboral de los graduados de comunicación social UPS.
Carvajal Mantilla, Diego Sebastián (Mar-2018) - [Director: Villagómez Rodríguez, Patricia Sofía]
The practice of communication has acquired an important place in the national context, communicators play a significant role in the national development and an important part of the professionals that are now national referents of the communication have been formed academically in Universidad...
Inserción en el mercado laboral de los graduados de Comunicación Social de la UPS
Rivera Chamorro, Rommel Fernando (Mar-2018) - [Director: Villagómez Rodríguez, Patricia Sofía]
This research is based on a qualitative and quantitative analysis, which allowed us to make valid inferences regarding the process of labor insertion of communication graduates from the Universidad Politécnica Salesiana. This research was constructed with the purpose of demonstrating the adequate...
La comunicación en organizaciones no lucrativas: la experiencia de “Prevensud”
Castro de la Cueva, Jorge Daniel; Lasso Chávez, Esteban Omar (Jun-2014) - [Director: Villagómez Rodríguez, Patricia Sofía]
This paper aims to develop the systematization of the experience of the "Prevensud" Foundation that for seven year it has been developing for a project on sexual and reproductive health directed to all audiences making a strong focus on adolescents and youth. The development of this work allows to...
La comunicación no verbal en la danza folcklórica :tradiciones y costumbres ecuatorianas
Salinas Merchán, Mayuri Estefanía (Apr-2016) - [Director: Villagómez Rodríguez, Patricia Sofía]
This academic article shows folk dance as an art and a special kind of performing rites, expressing beliefs, tales and desires that are transmitted by a dancer, who once on the stage takes on his communicator role because of the need of revealing himself through the movement that he develops...
Libro Digital Fotográfico de las Expresiones Artísticas de la Nueva Generación de Kichwas Urbanos del Pueblo Puruwa radicado en Quito.
Guamán Pilco, Erica Tatiana (Jan-2015) - [Director: Villagómez Rodríguez, Patricia Sofía]
In the present work there is presented an analysis of the human movility, understood as a journey of one or two people due to several causes but within a legal frame. An activity wich influences the change of cultural patterns, the ways culture is manifested and the self-defining speech...
Plan de Comunicación para el Fortalecimiento de la Organización y Comunicación de Médicos y Asociados Clinchimborazo Cía. Ltda.
Vinueza Montenegro, María José (Oct-2014) - [Director: Villagómez Rodríguez, Patricia Sofía]
The purpose of this study was to design a plan of internal and external communication for organizational strengthening and communication of Physicians and Associates Co. ClinChimborazo clinic. Ltda . Within the study began with a literature major focus on communication , identity, among others , as...
Políticas públicas para integración familiar.
Caiza Orellana, Maritza Carmen (Apr-2016) - [Director: Villagómez Rodríguez, Patricia Sofía]
This academic article, comprises a systematic investigation that aims to determine the construction, implementation and enforcement of public policies established for minors in the period 2010 at 2014, for which the analysis involves the participation of media, who face the crucial task of...
Registro escrito de memoria viva de la comuna San Bartolomé de Lumbisí ubicada en la parroquia de Cumbaya.
Muñoz Ontaneda, María Gabriela (Jan-2015) - [Director: Villagómez Rodríguez, Patricia Sofía]
This document collects the living memory of the Lumbisi Community located in Cumbaya. Its aim is to analyze their everyday communication, historical and social organization of the community, and specially their oral tradition. This research intends to support with knowledge the problematic...
Sistematización de la gestión de seguimiento a graduados
Boada Suntaxi, Verónica Paola; Carvajal Mafla, Mario Esteban (May-2018) - [Director: Villagómez Rodríguez, Patricia Sofía]
This document will provide concrete and clear information on the management that tracks graduates of the communication career, in such a way that the reader has knowledge about the graduates in communication and about the area and its work. Systematization is a set of ideas that help an educational...