Abordaje de lo intercultural en los medios impresos: El Comercio, El Universo, El Telégrafo y Extra.

Abstract

This study topic forms part of the Media Observation Project from the Communication Research Group of the Social Communication Career. Which proposes to analyze an investigate the management of intellectual aspects in some forms of printed media in a national scope such as El Comercio, El Universo, El Telégrafo y Extra. The intercultural theme within media is relevant, not only due to the occurrence of the dissemination of the daily, but also serves as a way for the reader to know what is happening, give opinions on the facts and make their interpretations. Because of this media and the treatment of intercultural subjects affect the interpretations of the audience in front of news events. Within the investigation four points have been analyzed, the first of them been whether there is a concordance between the holder and the body of the note. It serves to analyze if deceptive titles are present which are not under the content. Secondly is ¿What human group is present? This is the main point since it will recognize which group is majorly present in intercultural information. The third aspect is: How is the present human group described? It determines what function the subject plays within the note. Lastly is: What role does the human group that is present in the note fulfill?