Análisis de estrategias comunicativas utilizadas por el Municipio de Quito en 2021 para erradicar la delincuencia

Abstract

This research study proposes to analyze the communication strategies by the Municipality of Quito (MDMQ) to eradicate crime in 2021. For this reason, it is proposed to investigate mainly to what extent the communication campaigns carried out by the Municipality have influenced the citizens to ensure their safety? On the other hand, the criminal context is exposed, which, as a result of the Covid-19 pandemic, escalated considerably, causing the MDMQ to promote new proposals: campaigns, seminars and talks on prevention for the population. In addition, the "Quito Seguro" campaign model is disclosed as the fundamental beginning to promote numerous communication strategies since its initiative in 2018. With the use of methodological techniques: survey, interview and content analysis, it was possible to know the high impact that campaigns have had for citizens and if more strategies like these should be promoted for the common good. As for the interviewed panelists, they talk about the importance of communicative interaction with the population, in seeking solutions to criminal problems together with the support of their institutions. Finally, it is checked if the results and findings have been effective based on the techniques exposed in the investigation. Thus also placing the study as a topic of discussion after knowing the report found in the surveys.