Escobar Peña, Marimar Jenara (oct-2019) - [Director: Chicaiza Villalba, Tania Alexandra]

La producción exportable de pitahaya ecuatoriana se ha posicionado poco a poco en el mundo. Asia es principalmente el destino favorito de la cosecha nacional y se le ha otorgado hasta un nombre al fruto "la fruta del diablo", la fruta nacional ha ido escalando en preferencia y ello se contrapone a...

Godoy Padilla, Mercy Angélica (abr-2015) - [Director: Chicaiza Villalba, Tania Alexandra]

The purpose of this research is to determine the main discursive features and elements that aim to persuade, entice and retain sales force of multilevel companies in Quito. The method used is qualitative, the same one, it allows you to analyze the elements used in speeches by Yanbal, Oriflame and...

Chandi Erazo, Sofía Belén; Villamar Ponce, Valeria Dennisse (abr-2015) - [Director: Torres Cisneros, Paola Ximena]

This thesis makes the observation and analysis of the fundamental processes of the company Incoltextil-Salomé based on the value chain, which identified the main activities such as inbound logistics, operations, outbound logistics, marketing and sales, service; backing or support activities that...

Carabalí Puma, Juan Francisco; Tovar Herrera, Andrés Javier (jul-2014) - [Director: Torres Cisneros, Paola Ximena]

The aim of this work is the analysis of competition, maintaining the economic operators involved in the marketing and production of bicycles with national import products, establishing the way of how a trader is structured, determining their strengths and weaknesses to enter the domestic market.

Arauz Vicente, Paola Carolina; Pachacama Gualotuña, Magaly del Rocío (abr-2015) - [Director: Aimacaña Chancusig, Edgar Oswaldo]

This research analyzes the production process and the craft bock sale – marketing. So, this production takes place in the Calera´s neighborhood. It is located in the Latacunga´s city and Cotopaxi´s province. Where it seeks to know whether it has succeeded in an implementing the objectives...

Morán Vega, Susana Elizabeth (nov-2014) - [Director: Collaguazo Suquillo, Nicolás]

This research evaluates the university social responsibility managed by academic careers that make up the south campus of Quito headquarters of the Salesian Polytechnic University and its application in society comprising Quitumbe Zonal Administration. From the restructuring of the Organic Law on...

Jaya Alvarez, Karla Priscila (may-2005) - [Director: Chicaiza Villalba, Tania Alexandra]

This research aims to present the technical and strategic criteria that the company under study, PROHIGIE CA achieve stay in the market and increase its share.

Bone Velásquez, Ibeth Carolina; Castillo Ampudia, Grace Estefanía; Sandoval Egas, Jazmín Carolina (abr-2015) - [Director: Collaguazo Suquillo, Nicolás]

Given the multiple traffic accidents in Ecuador is important that companies and transportation cooperatives aware of the importance of implementing RSE, this is where the idea of this analysis is born. The following research focuses on the analysis of Social responsibility in interprovincial...

Arévalo Bonilla, Verónica Patricia (jun-2007) - [Director: Beltrán Romero, Germán Fernando]

Contribute to the growth of microenterprises by the structure of a strategic plan to improve the current conditions through the respective redesign microenterprise "Costumes Tradition" and dedicated to rental and sale of costumes.

Benítez Moncayo, Isabel; Sarabia Gaibor, María Celeste (jul-2014) - [Director: Jurado Velasco, Luis Alfonso]

In Ecuador, there are no current and real data to show what the true conditions of life in which, especially small farmers so that they affect a remarkably good diagnostic unfold.

Duque Ayala, Cinthia Elizabeth (jul-2015) - [Director: Lucero Palacios, Giovanny Mauricio]

This research shows the analysis of the characteristics of formal micro dedicated to the commercialization of natural medicine, in order to determine the main factors impeding optimal performance in the market, how to meet the needs and demands of the plaintiffs and take advantage of opportunities...

Portero Villacrés, Francisco Javier; Vásquez Hurtado, Aracely Elizabeth (oct-2013) - [Director: Collaguazo Suquillo, Nicolás]

The research collects the main features of the lives that show commercial micro Carapungo formal sector, north of Quito, taking into account administrative and social structure having micro, one of the main sources of entry. This study is in order to check whether the pointing-sumak Kawsay ‖...

Sandoval Velásquez, Marco Antonio (feb-2014) - [Director: Beltrán Romero, Germán Fernando]

One of MSMEs breveanálisis concept was conducted to have a clear definition of what is micro and thus determine how it works, what features it has and how it unfolds in the market. Also referred to: the methodological framework of the research, the design, use and application of measuring...

Narváez Ontaneda, Cristina Alejandra; Mogollón Parco, Mayra Ximena (jul-2013) - [Director: Collaguazo Suquillo, Nicolás]

The parish of Chillogallo a commercial sector, highlighting the sale of accessories for mobile phones and grocery stores, most owners of microenterprises has the high school level of education, which has not been an impediment to business management. Most business premises are leased and have basic...

Maigua Cachimuel, José Marcelo; Paucar Gualotuña, Juan Carlos (jul-2015) - [Director: Collaguazo Suquillo, Nicolás]

This degree work aims to establish the characteristics of real life conditions where formal microenterprises in the commercial section operate in Cumbayá parish; Taking into account until the present date. It does not find detailed data in commercial entrepreneurs of this segment. So, the personal...

Martínez Laverde, Jean Carlo (sep-2019) - [Director: Chicaiza Villalba, Tania Alexandra]

El gobierno ecuatoriano en el año 2016 se suscribió al Protocolo de Adhesión al Acuerdo Comercial Multipartes con la Unión Europea, mismo que entró en vigencia en enero del 2017 con el propósito de buscar nuevos mercados y fortalecer la producción nacional. El presente artículo muestra un análisis...

Gavilanes Peralvo, Adriana Elizabeth (oct-2013) - [Director: Santamaría Albuja, Hernán Marcelo]

Human Resource processes in the area of Health, should be aligned with the overall objectives of the companies, therefore this research gathers information about the models of existing traditional Management Talent and also presents the practical processes and strategies that have used private...

Navas Morales, Mireya Carolina; Ullauri Yánez, María Leonor (may-2015) - [Director: Collaguazo Suquillo, Nicolás]

This work presents Management and Leadership, It has the main objective to analyze the products and services they offer small Credit Unions benefit microentrepreneurs in Quito, the study was conducted using methodologies that includes interviews, field observation, deductive and vice versa...

Alquinga Pila, Gladys Beatriz; Cuji Cuji, David Jonathan (abr-2015) - [Director: Aimacaña Chancusig, Edgar Oswaldo]

This document analyzes the Human Development Grant from the perspective of economic and social inclusion in the Quitumbe area, Quito canton, and Pichincha province during the period 2009-2013. The Quitumbe area lacks current and actual information about social and economic conditions of the...

Villavicencio Campaña, Edison Javier (ene-2015) - [Director: Lucero Palacios, Giovanny Mauricio]

Understanding what it means to live for a town with a high quality of life is an investigative task that requires attention to both the objective and subjective scope. The study, performed both a quantitative research to learn what subjective factors that determine the perception that someone has...