Browsing by Advisor Ruiz Vinueza, Mauro Alonso

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Análisis actancial y discursivo de los mensajes usados por las parejas del grupo Románticos Corazones en el chat Facebook entre septiembre de 2012 a septiembre de 2013
Quintana Pacheco, Karina Belén (May-2014) - [Director: Ruiz Vinueza, Mauro Alonso]
Each culture has its own protocols for establishing and developing a relationship. However, in recent years these traditions have been damaged to some extent and homogenized by the increasingly active involvement of technology in matters of an affair. Thus communication in relationships has...
Análisis de los estereotipos simbólicos femeninos del programa “Asi Somos” en relación a la idea original del programa estadounidense “The View”
Rojas Loor, Adriana Isabel; Aguirre Cevallos, Katherine Vanessa (Nov-2013) - [Director: Ruiz Vinueza, Mauro Alonso]
The study was conducted with a descriptive and analytical research, obtaining the comparative analysis of the symbols and female stereotypes presented in the television program SO WE in relation to the original idea of the program THE VIEW and how these stereotypes are a great symbolic burden are...
Análisis del discurso de Lenín Moreno en la rendición de cuentas y sus implicaciones.
Merizalde Rubio, Gabriela Alejandra; Proaño Andrade, Andrés Alejandro (Sep-2019) - [Director: Ruiz Vinueza, Mauro Alonso]
Esta investigación se encuentra inscrita bajo la línea de Comunicación y Ciudadanía de la Carrera de Comunicación Social de la UPS, dentro del eje de Comunicación y Política y responde a un momento clave de la historia política del país, donde surge un cambio en el modelo de desarrollo producido...
Código de ética versus show mediático, estudio del caso: programa “así somos”
Cevallos Perugachi, Santiago Rafael; Noboa Dueñas, Mirna Johanna; Solano Valenzuela, Carlita Antonieta (Apr-2014) - [Director: Ruiz Vinueza, Mauro Alonso]
In this final thesis we focus in massive communication media which is so close with entertainment industry, with some exceptions like government channels with educational contents. As professionals we have to be responsible with contents inside de Tv programs, we have to obey enforcement...
Desencanto, amor y licor en los discursos comunicativos de la música popular ecuatoriana: el pasillo, yaraví y sanjuanito.
Capelo Capelo, Carlos Eduardo (Feb-2014) - [Director: Ruiz Vinueza, Mauro Alonso]
Disenchantment, love and liquor in the communicative Ecuadorian popular musical speeches: Pasillo, Yaraví and Sanjuanito, this is an attempt for scanning the lyrics of these historical musical genres which have produced through the time the cultural musical diversity of Ecuador. In order of doing...
Diseño de un plan de comunicación para la socialización de los estudios de preinversión del instituto nacional de preinversión - INP
Vásconez Timm, Karen María (Nov-2014) - [Director: Ruiz Vinueza, Mauro Alonso]
The "Design of a Communication Plan for the socialization of Studies INP" address participatory communication tools, which allow technical analysts of the Studies of the National Institute of Preinversión, undertake a proper practice of social change, proposed by Alfonso Gumucio. For which this...
Diseño e implementación del sistema de monitoreo de medios para komunikarte
Gándara Hernández, William Ignacio; Pineda Pérez, Hugo Vladimir (Apr-2015) - [Director: Ruiz Vinueza, Mauro Alonso]
This thesis work is a research prior to obtaining the Bachelor’s degree in social Communication, whose main objective is to redesign a tool for Monitoring Center Komunik@rte group company that enables the news coverage of the local reality, nationally and internationally, leading the involvement...
Elaboración de un periódico educomunicativo de educación sexual.
Pilco Villa, Tomás Andrés (Aug-2016) - [Director: Ruiz Vinueza, Mauro Alonso]
At present, our environment turns about the information, since it is generated and of what way she is perceived. The topic of the sexuality in the familiar core is important, nevertheless few communication and fluency exists when they speak each other of these contents, for what it turns out...
Entre lo público y lo gubernamental. Caso ecuador tv.
Estrada Japón, Anais Alejandra; Gómez Morales, Priscila Noemí (Jul-2014) - [Director: Ruiz Vinueza, Mauro Alonso]
The communication between the public and the governmental is a topic of study and discussion in the field work of Ecuador TV. In this final work of grade the public communication, television, public opinion and the journalism categories are development to understand the public service in the...
Estudio exploratorio de los usos y gratificaciones de jóvenes, mujeres y hombres, mediados por la red social Facebook en el marco de los procesos comunicativos virtuales contemporáneos. Estudio de caso de 2 jóvenes con perfiles personales en Facebook
Ortiz Sánchez, Francisco Javier (Oct-2013) - [Director: Ruiz Vinueza, Mauro Alonso]
Seen from a social perspective and especially from the cultural aspect, the new communicative processes, the technology, the changes, the new environments and the new communicators, are undoubtedly the essential input of this study. It began with the virtual ...
Guía educomunicativa para fomentar la lectura de las obras ecuatorianas: cuentos en jóvenes. Caso Colegio Liceo del Sur
Reyes Donoso, Andrea Johanna (Apr-2015) - [Director: Ruiz Vinueza, Mauro Alonso]
The present work aims to promote the reading of Ecuadorian works in young people, through the story, which has its own identity by the harmony that exists between the characters and the locations, the manner in which the character denotes factors that qualify him/her as Ecuadorian, and personality...
Imaginarios de la diversidad de los estudiantes de la Residencia Universitaria Intercultural de la Hospedería Campesina Don Bosco, dentro de la Universidad Politécnica Salesiana, Sede Quito, Campus Sur.
Calahorrano Castillo, Mayra Soledad; Mena Sánchez, Pablo Andrés (Jan-2015) - [Director: Ruiz Vinueza, Mauro Alonso]
The focus group to which we approach for conducting this research and the subsequent product was taken from the school graduates that belong to the Salesian Missions in their places of origin, that latter where selected to be part of la Residencia Universitaria Intercultural de la Hospedería...
Imaginarios y Prácticas Comunicativas en el Ecuavóley.
Beltrán Navarro, Edgar Andrés (Oct-2015) - [Director: Ruiz Vinueza, Mauro Alonso]
This academic article is the product of an investigation process based on a systematic, analytical and criticism method to research about the concept of collective imagination applied to the practice of ecuavolley, a sport that contains singular features from ecuadorian culture. This sporting...
Inclusión, tecnología y educación superior de la población con discapacidad visual
Reyes Domínguez, Patricia Magaly (May-2016) - [Director: Ruiz Vinueza, Mauro Alonso]
Contemporary world, a territory where visuality has reached gigantic levels, education daily faces new challenges. One of the most important is the recognition of new scenarios for inclusion in degree education, specifically aimed at blind people; focus of this investigation, whose main...
La transformación del ser a partir de las prácticas comunicacionales y sus representaciones sociales en el movimiento cosplay
Iza Gualpa, Franklin Leonardo; Santiana Alarcó, Natalia Lizeth (May-2015) - [Director: Ruiz Vinueza, Mauro Alonso]
In the present project of investigation an analysis was carried out dealing with the urban cultures that have appeared recently in our society, giving a general focus; and in particular to the cosplay movement in the city of Quito. A video report was made as a final product which demonstrates...
Las culturas juveniles urbanas vinculadas al rock y la música extrema en el Distrito Metropolitano de Quito. Proyecto programa de radio “El Amplificador”
Minda Almeida, Diego Francisco (Feb-2014) - [Director: Ruiz Vinueza, Mauro Alonso]
“The Amplifier” is a radio show born in 2006 as a response to the needs of urban and young cultures that identify with metal rock and extreme music in the Quito Metropolitan District. The lack of spaces in FM radios available for broadcasting and the enjoyment of their particular views, interests...
Nuevas tendencias emergentes de aprendizaje en la sociedad de las tecnologías de la información y la comunicación
Salas Almeida, Pablo David (Dec-2015) - [Director: Ruiz Vinueza, Mauro Alonso]
Technology has improved a lot during the last year all together with the human development. The Information and Communications Technology (ICT) have quickly entered in the life of human beings; and as a result, they have changed the way in which we do our activities. This change has result...
Plan estratégico comunicacional para difundir las actividades micro empresariales que llevan a cabo las personas privadas de libertad del Centro de Rehabilitación social de mujeres de la ciudad de Quito
Barreto Verínaz, Johanna Graciela; Albán Tasiguano, Evelyn Karina (Feb-2015) - [Director: Ruiz Vinueza, Mauro Alonso]
The present investigation the Inca is developed in the feminine Center of Social Rehabilitation of Quito located in the sector, in this site one found a social problem for the lack of knowledge that exists in the company of the productive activities that are carried out inside this center. From...
La planificación como instrumento generador de políticas públicas de Comunicación para el desarrollo ciudadano.
Moreno Montero, Azucena Aimara (Feb-2019) - [Director: Ruiz Vinueza, Mauro Alonso]
El presente trabajo trata sobre la Planificación de la Comunicación, cuyo propósito es reflexionar sobre el papel de la planificación como instrumento generador de políticas públicas de Comunicación, promoviendo la propuesta del uso de la Planificación Estratégica Situacional como una alternativa...
Producción de un programa radial sobre deporte amateur para la Fonola Online de la Ciudad de Quito.
Andrade Erazo, Diego Patricio (May-2014) - [Director: Ruiz Vinueza, Mauro Alonso]
The purpose of this research is based on producing a radio program online “Not only of Soccer live “, focused on sports themes little mentioned by the mainstream media, thus creating links with people and spreading the amateur sport network, focused on sports themes little mentioned by the...