Campaña de comunicación para la empresa de desarrollo socioeconómica FIPEC

Abstract

The objective of this work is to create a communication campaign to overcome the problem of the lack of communication flows and circuits in FIPEC, due to the communication barriers identified within the organization. Taking into account that it is important to manage an adequate organizational climate, through analysis, strategies, using the planning medium to reach the appropriate development, since the company environment helps to identify weaknesses and strengths, becoming essential to apply planning strategic, being this a tool that allows making decisions, achieving the planned objectives, taking into account changes and taking into account the demand of the company. This proposal aims to optimize the management of information and identify how it is reaching the different areas of administration and marketing, on the other hand, it was necessary to make a diagnosis to identify what are the methods or practices used within the company, so that the information reaches the different areas mentioned in a timely manner. Esto para iniciar la implementación de estrategias que puedan reemplazar las necesidades y así fortalecer la comunicación, además de promover que la información sea adecuada y evitar rumores entre las diferentes áreas