Pazmiño Vásquez, Carlos Eduardo (may-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

This investigation provides a critical analysis of the discourse of development of the ―Plan Nacional para el Buen Vivir 2009-2013‖ to demonstrate the contradiction between labor and capital -characteristic of capitalist societies-, as Ecuadorian society is oriented to a bourgeois...

Moreno Menéndez, Yadira Cristina (jun-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

The present thesis makes an analysis of policy 2.0 as an influential factor of public opinion in the XXI century citezens, in order to reach a result go trough several chapters that attempt to explain about policy 2.0 and consenpts go hand to hand with her. Also takes a ...

Ayala Maldonado, Hugo Daniel (ago-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The presen you document is an analysis of public opinion and political communication to the Council Citizen Participation and Social Control, from the election results of February 17, 2013, whose purpose is to show the possibility and the Council's ability to produce and provide citizenship public...

Panchi Chancusi, Diego Oswaldo; Vanegas Prieto, Juan Carlos (jul-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This paper will examine three speeches by Ecuadorian President Rafael Correa, on the proposal for restructuring to justice. Which occurred in 2011 in Ecuador. The analysis will aim to find, intentions or positions of Chief Executive regarding this process . The methodology used to develop this...

Capelo, Emma (sep-2007) - [Director: Ogaz Arce, Leonardo Gabriel]

Este trabajo Análisis del sexismo en los murales de las instituciones educativas fiscales de la Parroquia San Pedro de Cayambe del Cantón Cayambe, determina el papel de la educación en la reproducción de distintas formas de inequidad y discriminación a la mujer, y, de manera particular, el rol...

González Villagómez, María Mercedes; Rosero Monge, Diana Estefanía (jul-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

Communication throughout history has evolved by leaps and bounds is so efficient that in seconds can transmit a message across the world; but what we send should be momentous, to change the view we have of things, this work aims to guide the population to a harmonious coexistence with the...

Bedoya Riofrío, María Gabriela; Salazar Abad, María Lorena (mar-2003) - [Director: Ogaz Arce, Leonardo Gabriel]

La constitución política de la República del Ecuador, en la Sección Décima “de la Comunican”, Art. 81, garantiza al estado y a la ciudadanía el derecho a acceder a fuentes de información, a buscar, recibir, conocer y difundir la información objetiva, veraz, plural. Oportuna y sin censura previa, de...

Díaz García, Sonia Carolina (may-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This research addresses the interesting world of organizational communication. To this end, it has worked with oil services company, whose name has not been evidenced by respecting the confidentiality agreement was signed with the institution to perform this study. The research consists of...

Enríquez Vinueza, Diana Cristina (may-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

Communication is an important element for organizations that properly applied allow healthy flow of information besides supporting compliance management processes, and, because of that, they have a positive impact on the corporate identity and the work climate. Today, with technological...

Bucheli Torres, Gabriel Yesenia; Villota Moreno, Fanny Carolina (may-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This thesis is a proposal of a communication plan for Cecilia Rivadeneira Foundation; nonprofit organization founded in 2004 that aims to benefit thousands of children with cancer in Ecuador. Foundation volunteers are specialized in recreational training, using symbols and body language that...

Christiansen Barberan, Marcia Noemí; Orozco Itacuar, Liliana Amparo (ago-2012) - [Director: Ogaz Arce, Leonardo Gabriel]

En la actualidad, en el Ecuador, existe un amplio gabinete que alberga un gran número de Ministerios y Secretarías, a esto se suman las instituciones públicas dependientes o independientes, que constituyen la burocracia en nuestro país. A lo largo de la historia, la imagen de estas instituciones...

Salazar Valle, Amelia Belén; Solano Chamba, Víctor Alfonso (abr-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The development of the research is aimed at performing a documentary that achieves educommunicative denature the Child Labour (TI). To observe the different levels of risk to which they are exposed Children and Adolescents (NNA) in situations where IT, and thus make known more fully the social...

Yépez Navarrete, Katherine Estefanía (dic-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This thesis will address the body language and symbolism of folk dance as a communication tool, based case study group folk dance from the UPS. The study is based on a concept of communication, from the orchestral model, symbolic interactionism and finally the axioms of communication. Taking...

Yépez Landívar, Alondra Carolina (nov-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This project is for the Consortium of Provincial Autonomous Governments of Ecuador, whose business is to represent the GAD's country, strengthening its autonomy, promote decentralization, promoting links with local, national and international actors to strengthen their capacity through the...

Hernandez, Camila (mar-2011) - [Director: Ogaz Arce, Leonardo Gabriel]

El presente trabajo tiene como objetivo demostrar la factibilidad de la puesta en marcha de estrategias comunicacionales por medio de un proceso de planificación y reforzadas por un amplio marco teórico que sostiene la propuesta de incluir en el área de Responsabilidad Social Empresarial de...

Montenegro Guayasamín, Andrea Paola; Vela Viteri, María José (oct-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

Soccer is the ―King of Sports‖ meaning many things to many people and gathering thousands of fans. The business is strengthened by people‘s habit of constantly attending to the games as a result of keeping family traditions. All these factors have taken soccer to a whole new ...

Romero Aguas, Lizbeth Nathaly (oct-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

The research comprises three chapters. In the first the concepts and categories of corporate communication processes, elements, networks and typologies described. In the second chapter of detailed diagnosis of the management of organizational communication. In the third chapter of the research has...

Mancero Niama, Esteban Alexis (sep-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

Within the document was a complete collection and theoretical analysis on three basic axes which have governed this final thesis, the terms to which they are referring is, communication, identity and culture. These three sections of study have been worked...

Bueno Cerda, María Belén (nov-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The main objective of this thesis is to develop policies and communication strategies for the care of the environment, to prevent further increasing environmental problems. This campaign was created "Vivamos en Armonía", which has used the technology, and especially the media to disseminate...

St Surin, Judith (jun-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The educomunicación is a concrete modal of an education for the communication, that is to say that it inserts to the new technologies and media programs to the classrooms, as an alternative instrument that develops the critical and conscious capacity of the students in the process of their...

Aguirre Carrión, María Belén (may-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This thesis discusses the importance of communication - development in the parish of Cochapamba South to improve the quality of life among the inhabitants of the community. This research shows the needs of this parish, and as the communication - development within are a fundamental part of social...

Moreta Narváez, Nancy Fernanda (sep-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This research was conducted in the community of San Ignacio Toacaso belonging to the parish, located northwest of Canton Latacunga, in the foothills of "The Ilinizas". With regard to San Ignacio is one of 30 communities Toacaso parish. This community consists of 350 inhabitants with 65 families...

Mora Pichucho, Marcela Alexandra (may-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

The Ecuadorian culture as the basis of current cultural processes set of intangible way the current worldview; however, globalizing communicative practices whose center is the indispensable use of information technology and communication, as reported in the art of transmedia only, have been...

Lincango Moreno, María Raquel (ago-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The increasing development of the city has allowed the dissemination of imaginary, which now have become as individual situations are experienced in public spaces in cities. This research was an exploratory analysis of the social imaginary and places of the Plaza de la Independencia de Quito,...

Bilboa Vivas, María Eugenia; Pillajo Palaquinbay, Henry Xavier (sep-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This paper shows how through history the media were osesionando in society as political actors with an influential power, both in thinking and acting, will detail what are the first television media in the country the direct and indirect relationship with economic powers, one for Teleamazonas, the...

Cueva Dávila, María Bernarda (may-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This final work will result in a handbook of organizational communication for nonprofit organizations. First of all, the paper is covering the different concepts of communication, from the perspective of Paulo Freire in his Dialogic Action Theory; and Jürgen Habermas in his Theory of Communicative...

Silva Argoti, Alejandra Pamela; Torres Paéz, Andrea Carolina (abr-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

The hurriedly advance of communication, specially the technological area, has become a transcendental phenomenon in a scientifical-technological-educational-communicative revolution, where lies the foundations of the post-industrial society that has been characterized for being a communication of...

Arias Aragón, Mónica Patricia; Maya Tulcanaza, Carla Alexandra (jul-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

Understanding the communication development as a model which facilitates the planning of proposals that contribute to the development of a society, we have seen the need for a communication plan for the Gobierno Parroquial of San José de Minas; with the diagnosis to make we identify what are the...

Zambrano Herrera, Mireya Carolina (abr-2012) - [Director: Ogaz Arce, Leonardo Gabriel]

El objetivo principal de esta tesis es el diseño de un plan de comunicación para el Gobierno Autónomo Descentralizado Municipal de Rumiñahui –GADMUR-, con el fin de que esta institución pública fortalezca la gestión de comunicación y mejore los procesos, servicios y actividades que cumple el...

Lozano Ortiz, Paola Cristina; Torres Arguello, Ana Valeria (ene-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The following Thesis Project is a communication proposal about the “Strategic Communication Plan for the UPS-Quito Social Communication Career”. It includes a complete theoretic frame, where human communication history, communication concepts, guide lines of the Habermas Communicative Actions...

Salazar Zotaminga, Evelyn Paulina (feb-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This project is a proposal to create the communication department AMATIC, an organization dedicated to providing education on issues related to electronic, electrical and systems. To do this as a starting point an investigation with theory on organizational communication and processes that develop...

Salas Mera, Cristina Alexandra (abr-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This research proposes a communication strategy to include and link in formal communication processes to reviewers Contact Center of the CNT, located in the Doral building in Quito. This project was developed in four chapters; the first theoretical collects information supporting this work, in the...

Sánchez R., Carolina (2004) - [Director: Ogaz Arce, Leonardo Gabriel]

Este proyecto tiene como propósito plasmar en la práctica los conocimientos adquiridos en la vida universitaria durante estos últimos años. Al crear un Departamento de Comunicación para una empresa se ha revisado las conceptualizaciones y visiones en lo que a planificación de la...

Barona Cordero, María Daniela.; Cabezas Sánchez, Juan Gabriel (feb-2011) - [Director: Ogaz Arce, Leonardo Gabriel]

La comunicación es un concepto que ha variado a través del tiempo. El modelo difusionista de la misma explica bajo un esquema lineal la forma como los sujetos se interrelacionan, sin embargo con el pasar del tiempo, las investigaciones han determinado que el sujeto es mucho más que un mero...

Jaramillo Vera, Lisbeth Carolina; Zaldumbide Sá, Fortes Joanna (dic-2012) - [Director: Ogaz Arce, Leonardo Gabriel]

This investigation began as a wish of work in communication campaigns related to food sovereignty. So, the communication becomes a strategic tool. Food sovereignty is the right to have secure, nutricional and culturaly accepted food for all the population. Individuals, communities and countries...

Camacho Zambrano, María de Lourdes (2001) - [Director: Ogaz Arce, Leonardo Gabriel]

En la sociedad actual la fotografía desempeña un papel importante como medio de información, como instrumento de la ciencia y la tecnología, como una forma de arte y una afición popular. Es imprescindible en los negocios, la industria, la publicidad, el periodismo gráfico y en muchas otras...

Donoso Moreno, Claudia Verónica (2001) - [Director: Ogaz Arce, Leonardo Gabriel]

Este trabajo de Tesis es el producto de un proceso de investigación para elaborar una propuesta innovativa en el área de la educomunicación a través del uso del video como herramienta didáctica. El primero capítulo marca como sustento teórico la comunicación para desde allí partir hacia la...

Verdugo Verdugo, Paúl Santiago (abr-2016) - [Director: Ogaz Arce, Leonardo Gabriel]

This work starts from the wish of providing support to the Ecuadorian Federation of Volunteering through a virtual course on Socially Responsible Administration for Enterprises and Microenterprises. This one includes the methodologies and experiences of professionals in the administrative...