Estudio de factibilidad para la creación de una empresa productora y comercializadora de fideos de quinua en presentaciones llamativas para niños en el mercado norte de Quito
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http://dspace.ups.edu.ec/handle/123456789/4864| Title: | Estudio de factibilidad para la creación de una empresa productora y comercializadora de fideos de quinua en presentaciones llamativas para niños en el mercado norte de Quito |
| Authors: | Albán Aliaga, Gina Grace |
| Advisor: | Chicaiza Villalba, Raquel Jacqueline |
| Abstract: | Estudio de factibilidad para la creación de una empresa productora y comercializadora de fideos de quinua en presentaciones llamativas para niños en el mercado norte de Quito |
| Translated abstract: | Because most companies that are established in ECUADOR, only sell food products (scrap), whose point of attraction are the children and their daily meals, and being the fast food business, monopolized in some types of food , consumers do not have enough variety and choice to choose between different products. For this reason, it was decided to create a new small business, as many people today have put their trust in creating fresh pasta, made in natural ingredients such as quinoa. This product is a new range in the Ecuadorian market, and with its easy preparation and high vitamin content provides a clear basis of the approach, to where you get the product, consumers in general. |
| Keywords: | ESTUDIO DE FACTIBILIDAD FIDEO DE QUINUA ANÁLISIS DE MERCADEO SEGEMENTACIÓN DE MERCADEO |
| Issue Date: | May-2013 |
| Publisher: | Quito; 2013 |
| URI: | https://dspace.ups.edu.ec/handle/123456789/4864 |
| Language: | spa |
| Appears in Collections: | Grado |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| UPS-QT03663.pdf | Texto completo | 2,09 MB | Adobe PDF | View/Open |
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