Please use this identifier to cite or link to this item: http://dspace.ups.edu.ec/handle/123456789/4864
Title: Estudio de factibilidad para la creación de una empresa productora y comercializadora de fideos de quinua en presentaciones llamativas para niños en el mercado norte de Quito
Authors: Albán Aliaga, Gina Grace
Advisor: Chicaiza Villalba, Raquel Jacqueline
Keywords: ESTUDIO DE FACTIBILIDAD
FIDEO DE QUINUA
ANÁLISIS DE MERCADEO
SEGEMENTACIÓN DE MERCADEO
Issue Date: May-2013
Publisher: Quito; 2013
Abstract: Estudio de factibilidad para la creación de una empresa productora y comercializadora de fideos de quinua en presentaciones llamativas para niños en el mercado norte de Quito
Description: Because most companies that are established in ECUADOR, only sell food products (scrap), whose point of attraction are the children and their daily meals, and being the fast food business, monopolized in some types of food , consumers do not have enough variety and choice to choose between different products. For this reason, it was decided to create a new small business, as many people today have put their trust in creating fresh pasta, made in natural ingredients such as quinoa. This product is a new range in the Ecuadorian market, and with its easy preparation and high vitamin content provides a clear basis of the approach, to where you get the product, consumers in general.
URI: http://dspace.ups.edu.ec/handle/123456789/4864
Appears in Collections:Administración de Empresas GIRON - Tesis de Pregrado

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