Análisis de la Producción Nacional de Café Arábigo en Ecuador y oportunidades de exportación al mercado europeo

Abstract

The research explores the production of Arabica coffee in Ecuador and its export opportunities to the European market. Despite its remarkable potential, both strengths and weaknesses are identified that need to be addressed to improve its competitiveness. The growing European interest in sustainable and high-quality products represents an advantage that Ecuador can capitalize on by optimizing export processes and developing a strong brand. It is suggested that investments be made in quality certifications and in the training of experts to increase the perceived value of Ecuadorian coffee. These strategies would not only strengthen Ecuador's presence in Europe but would also enhance its positioning in the competitive global market.