Análisis de la calidad de atención al cliente en el prestador externo Socialmed de Guayaquil

Abstract

The study focuses on evaluating various aspects of customer service, including efficiency, customer satisfaction and quality. An investigation was carried out that combined quantitative and qualitative methods. Information was collected through surveys of the service received. with interviews to better understand internal processes when interacting with customers. The results revealed both positive aspects and areas for improvement in the quality of Socialmed's customer service. It was found that the majority of clients were satisfied with the attention received, highlighting the friendliness and disposition of the staff, revealing the critical importance of establishing solid and customer-oriented practices to guarantee customer satisfaction and loyalty.