La Empatía y su efecto en el Comportamiento de Compra Habitual en un supermercado del centro de Babahoyo

Abstract

The objective of this study was to determine the influence that the dimension of empathy has on the customer's habitual buying behavior in a supermarket in the center of Babahoyo. For this purpose, a survey was prepared with 15 questions which were created based on five criteria that were: individualized customer service, convenient hours, personalized attention from employees, concern for customer interests and understanding of needs of customers, to analyze the importance that consumers give to each aspect.