La calidad del servicio y su incidencia en el proceso de decisión de compra de los consumidores de pizzas en la ciudad de Guayaquil

Abstract

The general objective of this work was to establish the incidence of service quality in the purchase decision process of pizza consumers in the city of Guayaquil. The research is based on a non-experimental study of a correlational type. According to the interpretation, a mean positive correlation between the variables was identified.