Efectos de las estrategias de neuromarketing en el comportamiento de compra de los clientes de equipos informáticos en la ciudad de Guayaquil.

Abstract

This academic article specifically analyzes the influence of neuromarketing and its application for sales of computer equipment in the city of Guayaquil, determining the best strategies to obtain the desired results. In this analysis, various research techniques will be used, such as statistical analyzes of interviews carried out with owners of computer equipment businesses in the north, center, and south of the city of Guayaquil, and at the same time, evaluations were made of various types of IT teams, to demonstrate that through neuromarketing, you can visualize the causes of different behaviors in purchasing decisions, because this application directly influences your ideas, which results in obtaining a mutual benefit between the seller and buyer.