Serie audiovisual como herramienta para el desarrollo de estrategias de comunicación para organizaciones de la sociedad civil

Abstract

Civil Society Organizations (NGO) face the challenge of sustainability. This demands a lot of resources, most of them human and financial, influenced and affected by both internal and external factors in political, economic, social and technological terms. NGO’s difficulties to manage their resources and their communication reduce their sustainability conditions even more. Therefore, the proposal is to develop audiovisual content through a 12-episode tutorial that guides the learning process of Civil Society Organizations in building communication strategies to improve their capacities in order to renew themselves, to gain more visibility, to have better financial performances and better outputs that guarantee their sustainability. Knowing how communication develops in the digital era is an adaptation priority for Civil Society Organizations. There are new ways of communication, platforms and technologies that now converge in the space called internet, which allows them to improve their productivity, quality and competitiveness, and this is where the relevance of information and communication technologies (ICT) lies as a crosscutting and essential element to work and boost institutional renovation processes.