Análisis de discurso sobre la construcción de estereotipos de género en la televisión nacional: Estudio de caso programa “tres familias”

Abstract

In the academic article of the topic: Analysis of speech on the construction of stereotypes of kind in the national television. Study of case: He programmes “Three Families”, the third season called is analyzed " more Ecuadoran that never ", in order to identify, to determine and to think it brings over of how the way of communication Ecuavisa has the aptitude to affect in the public so that it can educate or stereotype to certain segment of the population by means of representations of the reality of the Ecuadorians.

The base of the study is from Van Dijk Goes with the “critical analysis of the speech” and Harold Lasswell, with the "functionalism", since certain categories show us that there will help to identify the language machist who is immersed in 18 chapters of analysis. Nowadays the mass media constant realize programs with the aim that the television viewers every time identify with what they consume, to the point of assimilating certain cultural bosses who are modifying his way of thinking and attitude that they have opposite to yes same and before the others.

For this reason, the investigation tries to reason on the importance of the language in the above mentioned program, since this way it will be known if the incident that there is in the recipient reason that adopts and naturalizes certain patriarchal practices on having had a progressive consumption of this one.