Browsing by Author Robalino Zambrano, Washington Iván

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Plan estratégico de marketing para SERTODOCORP S.A., empresa de servicio de remolques, transporte de carga y auxilio vial.
Robalino Zambrano, Washington Iván; Quimis Padilla, Luis Alberto (May-2013) - [Director: Herrera Avellán, Francisco]
Based on the increase in the fleet vehicles in the city of Guayaquil and the complete probability of using a towing service, it is a clear need to implement a strategic marketing plan with the objective of positioning and keeping the business in the minds of the existing and potential customers in...