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La influencia de la publicidad farmacéutica en las prácticas de automedicación
Castro Herrera, Karen Alejandra (jul-2016) - [Director: Escobar Torres, Johanna Francisca]
This scientific paper discusses the influence that pharmaceutical advertising plays in
the practice of self-medication of people, for which was used to review the literature
developed on the issue, the analysis of the advertising message contained in five
television spots broadcast in...