Browsing by Author Calderón Ruiz, Patricia Germania

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Plan de marketing social para promover la donación de órganos y tejidos a través de la Fundación Pro Sonrisa – Semillas de Esperanza en la ciudad de Quito.
Calderón Ruiz, Patricia Germania; Nieto Medina, Andrea Gabriela (Mar-2015) - [Director: Molina Córdova, Andrés Ricardo]
The study of this work, starts from the need to find strategies that promote and encourage the donation of organs and tissues. Currently in Ecuador exists a large number of patients registered on waiting lists even though by the law all Ecuadorians are donors unless otherwise stated. The public...