Determinación de las marcas de los productos vitamínicos farmacéuticos de consumo masivo mejor posicionadas en la ciudad de Cuenca e identificación de sus estrategias

Abstract

This market research to determine the six brands of pharmaceutical vitamin products more positioned in the minds of consumers applied in the city of Cuenca consumer. The results obtained with the investigation indicated that customers define the position of each of the brands based on attributes important that these products bring.