Diseño de un plan de marketing para el salón de recepciones mesón de la recolecta ubicado en el sector sur centro del distrito metropolitano de Quito.

Abstract

Enterprises are dynamic structures that must be constantly evolving as the result of the needs and environmental demands; and in this way, they can generate added value that allows them to be competitive in the market. This dynamic includes the embrace of new methods that favor the optimization of resources, processes and activities. Therefore, currently, the labor market should not only focus on assessing the knowledge of applicants for a job or establish a manual functions. It is necessary that Human Resources department consider more skills, abilities, behaviors, attitudes and personalities in order to guaranty individual success during job performance.