Responsabilidad social empresarial como impulso transformador de proyectos de reforestación urbana en Guayaquil

Abstract

This research analyzes the role of corporate social responsibility (CSR) as a driver of urban reforestation projects in the city of Guayaquil, with the aim of contributing to sustainable development and social well-being. In a context marked by rapid urban growth and the increasing decline of green spaces, CSR is reinforced as a strategic tool that allows private companies to combat the environmental impacts of their activities, while simultaneously strengthening their social legitimacy and institutional sustainability. The study was conducted using a qualitative approach and descriptive scope, supported by semi-structured interviews with CSR experts from the private sector in Guayaquil. It addresses the problems associated with unplanned urban development, which exerts a significant influence on natural resources and generates environmental risks that affect both the quality of life of the population and the corporate image of organizations. Given this scenario, urban reforestation projects are presented as an alternative to mitigate the environmental footprint, improve the urban environment, and strengthen the bond between the sector and the community. In conclusion, corporate social responsibility is positioned as a key mechanism to promote sustainable urban reforestation projects, if it is systematically integrated into the organizational strategy and geared towards measurable results that contribute to both environmental sustainability and urban development in the city of Guayaquil.