Gestión Sostenible y Responsabilidad Social Corporativa en la empresa Celebrity Cruises, Provincia de Galápagos

Abstract

This case study analyzes sustainable management and corporate social responsibility (CSR) practices implemented by Celebrity Cruises in its tourism operations in the Galápagos province, a territory internationally recognized for its biodiversity and strict environmental regulations. The objective of the study is to examine how sustainability and CSR practices contribute to the company’s environmental and social performance within a highly sensitive natural environment. The research adopts a mixed methodological approach, combining a review of specialized literature with the application of surveys addressed to collaborators involved in Celebrity Cruises’ operations in Galápagos. The findings indicate a predominantly positive perception regarding the company’s contribution to local economic development, compliance with environmental regulations, and implementation of sustainability practices. The environmental dimension is identified as the most prioritized within the company’s CSR management, highlighting actions related to environmental protection, sustainable ship design, and the reduction of ecological impacts. The study also reveals gaps between corporate sustainability policies and their effective implementation by some crew members, emphasizing the need to strengthen training processes, monitoring mechanisms, and organizational culture. Additionally, the importance of consolidating CSR strategies that integrate environmental, social, and economic dimensions in a balanced manner is highlighted, to ensure the long-term sustainability of the destination and reinforce corporate legitimacy. The case analysis shows that Celebrity Cruises has made significant progress in incorporating sustainable management and CSR practices in the Galápagos; nevertheless, continuous improvement is required to ensure effective implementation and to maximize its contribution to sustainable territorial development.