Construcción de un manual de marca digital para inkradia y página web de camisetas estampadas

Abstract

This current integrative project aims to develop the visual identity and website launch for Inkradia, a startup specializing in t-shirt printing with original designs inspired by styles such as urban illustration, kawaii graffiti, and streetwear lettering. The goal was to create a strong, coherent, and visually appealing brand that communicates the values of creativity, quality, and passion that distinguish the business. A mixed methods research approach was used, employing polls and observations, to identify the target audience's preferences regarding graphic style, typography, visual structure, and market research. The results allowed for the definition of an identity based on a vibrant color palette that highlights the authenticity and artistry of independent design. Finally, an official website and social media accounts for Inkradia were launched, marking the beginning of a new chapter in their digital presence and connection with their creative community