Análisis comparativo de herramientas de inteligencia artificial y su impacto en la comunicación

Abstract

In the present research, a qualitative analysis was conducted comparing text and image generation tools developed with artificial intelligence. The aim was to assess the potential advantages and disadvantages of each tool, as well as their ethical and legal implications. This will assist communication professionals in understanding how they can effectively utilize the tools yielding the best results in their current professional landscape, along with the foundational knowledge required for appropriate content generation.