Desarrollo de una identidad visual corporativa para la empresa “Electroimportaciones” enfocado en su posicionamiento de marca

Abstract

The following document compiles the proposal for the development of a corporate identity for the entity “Electroimportaciones” focused on its brand positioning.First , the theoretical principles of corporate visual communication, visual language, desing and visual identity were addressed, presenting a brief introduction of “Electroimportaciones”. To collect information, a mixed approach was used accompanied by different research techniques with the purpose of this was to analyze the acceptance of the proposal of the corporate visual identity, from which the design of the visual identity of the logo began. To conclude with the results obtained after the research, it was structured in two main parts: Brand Manual and Website. As a result, theoretical foundations were applied in the logo redesign in different phases: sketches, graphic line, colorization, brief, survey and final art in which the procedure is detailed with its results in the process thought images. For its visual identity we worked with three proposals to establish the corporate image, we worked on 20 pages which range from the concept that we want to establish as a company and its construction of the logo, document designed in the graphic line, mockups of the company until the realization of the website. To conclude, three conclusions were presented for the closure of the research to solve from the idea as established and proposed for the development and formulated for the development of the current integration project.