Playa Punta Diamante, un Tesoro Escondido

Abstract

Tourism in Ecuador is very important for the economy and with today's technology many tourist places that the country has are known, but even so there are tourist sites that have very little visibility and one of those places is Playa Punta Diamante, therefore the main objective of this research is to carry out a hypermedia campaign which will make this commune known since it has great potential to be a important tourist place of Guayaquil. This research has a qualitative approach, with an exploratory scope approach and with an ethnographic technique, the combination of these methods and approaches will give us a complete vision of the culture, human warmth, economy, and the various activities of the Playa commune. Diamond tip. The results which will be reflected in the analysis made of the data of the publications of their social networks and in the traffic of the web page. In conclusion, this research will give it much more visibility and will make it known to local and international tourists who want to enjoy a tourist place in the city of Guayaquil.