Inteligencia Artificial y productividad laboral de empresas comerciales de Guayaquil: Oportunidades y desafíos

Abstract

This present study analyzes the impact of Artificial Intelligence (AI) on the labor productivity of companies in Guayaquil, identifying opportunities and challenges in its implementation. Three main objectives were established: to diagnose the technological and cultural barriers to AI adoption, to examine its effect on operational efficiency and productivity, and to determine successful strategies for its integration. The research employed a mixed approach combining quantitative and qualitative methods. Surveys were conducted with commercial enterprises in Guayaquil to assess the impact of AI on their processes; and interviews were conducted with experts and managers to gain a deeper insight into the barriers, opportunities and strategies implemented. The findings reveal that although AI improves productivity and efficiency, with processes such as customer service, inventory management and productive data analysis. Its adoption comes with obstacles such as lack of structure, resistance to change and high costs. However, companies that have successfully implemented Artificial Intelligence (AI) have developed strategies for training, investment in technology and progressive integration. It is concluded that, to maximize the benefits of AI, it is essential to overcome cultural and technological barriers, promoting human talent training, innovation-oriented organizational culture, continuous learning, and continuous innovation.