Efectos de la política comercial ecuatoriana en el desarrollo competitivo de las medianas empresas de Guayaquil

Abstract

The study analyzes the effects of Ecuadorian trade policy on the competitiveness of medium-sized companies in Guayaquil, highlighting the benefits, economic development regulations, the impact of accessing new markets and corporate expansion, being of relevance to world trade. The medium-sized companies contemplate the idea that to expand internationally, it is important to have trained personnel, obtaining business training and through policies that promote economic development in a fair manner, to ensure that the goods and services offered are accepted and distributed to the world. Surveys of entrepreneurs reveal that certain policies have improved working conditions and encouraged business formalization. As a result, it is suggested to invest in education 9 and training to strengthen competitiveness in the future. On the other hand, expert interviews highlight that tariffs and trade restrictions can negatively affect competitiveness. Simplification of administrative procedures with modernization of trade policies through tax incentives and financing by reducing tax burdens is recommended for medium-sized companies to overcome their obstacles and take advantage of prospective growth. The analysis focuses on identifying Ecuador's current trade policies affecting mediumsize companies, assessing their impact on their growth and competitiveness in Guayaquil, and developing proposals to improve the regulatory environment. This approach seeks to strengthen business expansion and foster a more dynamic market, promoting favorable conditions for their development and sustainability through policy optimization, barrier reduction, incentives and productive modernization.