Análisis de la gestión del cambio organizacional en las empresas familiares de Guayaquil: Retos y perspectivas

Abstract

This research analyzes the management of organizational change in family businesses in Guayaquil, with the objective of understanding the factors that drive such changes, the obstacles they face and the strategies employed to overcome them, evidenced by the need to understand how these companies adapt to a dynamic environment. The methodology used in this study was a mixed approach, combining surveys of 25 family businesses in Guayaquil and interviews with experts in organizational behavior. The research approach was descriptive and non experimental, using both analytical and empirical methods to understand the factors that influence business decisions during change processes.