Análisis de la transformación digital y su incidencia en la gestión empresarial de Guayaquil

Abstract

Digital transformation is crucial for long-term business success, enabling organizations to leverage technological opportunities for a competitive edge. However, there is a lack of specific studies on this topic in Guayaquil. This research aims to analyze the impact of digital transformation on business management in the city, using a mixed approach: expert interviews and surveys of companies undergoing digitalization. The study identified the level of technology adoption, challenges faced, and most used technologies. Results show a positive impact on operational efficiency, but also challenges such as resistance to change and lack of infrastructure. The study concludes that developing adaptive strategies is essential for improving competitiveness.