Estrategia comunicativa para el fortalecimiento institucional de la Federación Ecuatoriana de Basketball

Abstract

This work focused on the design and implementation of a Communication Strategic Plan for the Ecuadorian Basketball Federation (EBF). Updated SWOT analyses, integration of benchmarking insights, review of past strategies, and consideration of interview results were conducted. Clear objectives, a detailed editorial schedule, and key performance indicators were defined. Internal training and ongoing evaluation are integral parts of the plan. The conclusion emphasizes the significance of this strategy in strengthening institutional presence and enhancing community engagement.