Información del fútbol masculino y femenino en la Copa Libertadores 2022 en la Conmebol

Abstract

This research focuses on sports journalism, specifically women's soccer, contrasting the handling of soccer-related information on the 2022 Conmebol Libertadores pages on Facebook, which has two sites dedicated to coverage of men's and women's soccer. It is worth remembering that soccer has become the sport with the greatest impact worldwide, the mass media plays a great role so that this type of sport continues to have that plus, but the gender gap remains in force until today, the schemes and stereotypes are not being eliminated. It can be determined that the women's soccer effort has less recognition from various points of view, employers, salary, sponsorships, among other aspects compared to men's soccer. This research work develops a comparison on the circulation of information on men's and women's soccer of the Conmebol Libertadores on Facebook, with the purpose of visualizing gender inequality through these sports activities. It was possible to determine that women's soccer is having greater visibility compared to ancient times and all this is being generated by the commitment and effort that is made every day to obtain that expected recognition and in the same way to continue building positive purposes for this women's club.