Análisis de la Utilidad de la Inteligencia Artificial Aplicada al Marketing de los Emprendimientos de Guayaquil

Abstract

The objective of this work is to analyze the usefulness of artificial intelligence applied to marketing in Guayaquil's entrepreneurship. Since it is necessary to understand the current use of artificial intelligence in this important area of commerce, marketing, especially focused on the application given by entrepreneurs in Guayaquil, who primarily seek to reduce costs and maximize profits, artificial intelligence would play a fundamental role in achieving this objective. It also allows entrepreneurs to use marketing strategies that are more effective for their business. Therefore, the following objectives were considered: Identify the main applications of artificial intelligence used in marketing, Study the impact of marketing conducted with artificial intelligence on Guayaquil's entrepreneurship, Determine the main risks of using artificial intelligence.