Reflexiones sobre la formación del comunicador desde la práctica intercultural

Abstract

The article addresses the growing importance of intercultural training in the field of communication, highlighting its relevance in the current professional context. Despite advances in this area, uncertainties and gaps in knowledge persist, which demand a critical and updated review. The need for effective intercultural communication is highlighted, and globalization and migration are identified as key factors driving this need. The article emphasizes that failure to adapt to cultural differences in communication can generate conflicts and decrease effectiveness in professional and social environments. The intercultural training of communicators is essential for their professional development, especially in Ecuador, where they contribute significantly to intercultural journalism. This approach not only allows them to understand and respect cultural differences, but also to analyze and report on international events in a deeper and more diverse way. Furthermore, incorporating ICT and modern media into their training allows them to effectively influence international audiences. The justification of the research focuses on the relevance of training communicators in an intercultural context, given globalization and the increase in cultural diversity. The objectives of the study include exploring the practice of interculturality in the training of communicators, compiling students' experiences and perceptions on the development of intercultural competencies, identifying intercultural teaching strategies, and examining the participation of professionals in the intercultural field from the mass media. The research also addresses how intercultural communicators, especially in rural and indigenous settings, use the "visibility horizon" to decode and adapt communication to their specific social and cultural context.